Club Concierge Africa (CCA) is an African hospitality and travel group offering travel and tourism products. CCA offers its services through 4 brands, namely Concierge Resort
Job Description
Strategy Development and Execution
- Develop Comprehensive Digital Marketing Strategies: Formulate and implement multichannel digital marketing strategies that align with our business goals and resonate with our target audience.
- Campaign Management: Plan, execute, and oversee digital marketing campaigns across various platforms, ensuring they are delivered on time and within budget.
- Brand Promotion: Enhance brand awareness within the digital space through strategic campaigns, partnerships, and innovative content.
Content Creation and Management
- Content Production: Create engaging, high-quality content for our social media channels, website, blogs, and email newsletters that capture our brand voice and appeal to our audience.
- Content Calendar Management: Develop and manage a content calendar to ensure consistent and timely publication of materials across all digital platforms.
Social Media Management
- Platform Oversight: Manage all social media accounts, including Facebook, Instagram, Twitter, LinkedIn, and emerging platforms.
- Community Engagement: Engage with our online community, respond to inquiries, and foster positive interactions with followers.
SEO/SEM Optimization
- SEO Strategy: Implement and optimize SEO strategies to improve our website’s search engine ranking and drive organic traffic.
- SEM Campaigns: Manage SEM campaigns, including keyword research, ad copy creation, and bid management to maximize ROI.
Email Marketing
- Campaign Creation: Design and execute targeted email marketing campaigns that nurture leads and enhance customer retention.
- Performance Analysis: Analyze email marketing metrics and adjust strategies to improve open rates, click-through rates, and conversion rates.
Paid Advertising
- PPC Management: Plan and manage pay-per-click advertising campaigns across Google Ads, social media, and other relevant platforms.
- Ad Optimization: Continuously monitor and optimize ad performance to ensure efficient use of the marketing budget and achieve campaign goals.
Analytics and Reporting
- Performance Monitoring: Utilize digital analytics tools (e.g., Google Analytics) to monitor website traffic, user behavior, and campaign performance.
- Reporting: Generate detailed reports on campaign performance, providing insights and recommendations for improvement.
- KPI Tracking: Track key performance indicators to measure the success of marketing efforts and inform future strategies.
Collaboration and Communication
- Team Collaboration: Work closely with the sales team, product managers, designers, and other stakeholders to ensure marketing efforts are aligned and effective.
- Vendor Coordination: Manage relationships with external vendors and agencies to enhance campaign delivery and performance.
Market Research
- Industry Analysis: Conduct market research to stay abreast of travel industry trends, competitor activities, and emerging opportunities.
- Customer Insights: Gather and analyze customer feedback to inform marketing strategies and improve service offerings.
Requirements
- Proficient in digital marketing tools and platforms (Google Analytics, Google Ads, Facebook Ads Manager, etc.).
- Strong understanding of SEO, SEM, and PPC best practices.
- Knowledge of web analytics and reporting tools.
- Creative thinker with a passion for travel and storytelling.
- Familiarity with CRM systems and marketing automation tools.
Method of Application
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