The history of GUINEA INSURANCE PLC dates back to the year 1948 when British West African Corporation Limited (BEWAC) opened an Insurance Department and became Chief Agents in Nigeria for Legal and General Assurance Society Limited of London. In 1950, the Agency was extended to Norwich Union Fire Insurance Society Limited, United Kingdom. In response to Business Growth and to maximize available opportunities, Legal & General Assurance Society Limited, Norwich Union Fire Insurance Society Limited, Northern Region Development Corporation Limited and British West African Corporation Limited jointly incorporated an insurance Company. Thus, Guinea Insurance Company Limited became operative from December 3, 1958. The Overseas shareholders held 51% majority shares before the indigenization decree of 1976, reversed the holding to 60% Nigerian interest, 40% overseas. The Overseas Shareholders divested their 40% holding to existing Nigerian Shareholders in 1988 thereby making the Company 100% Nigerian. After the 2007 Recapitalization exercise in the industry, Guinea Insurance Plc is licensed by the National Insurance Commission (NAICOM) to operate as an Insurer for all classes of General Insurance business. A copy of our new license is enclosed herewith; now, the Company has been fully restructured and repositioned to meet the ever-changing needs of our numerous customers as well as the challenges of the new millennium. GUINEA INSURANCE PLC is now managed by a crop of highly skilled and committed professionals, driven by modern technology and supported by vibrant and resourceful Board of Directors led by Sir Emeka Offor [KSC]. The company is positioned to provide excellent insurance services of global standard that yield high value-added to our numerous customers. The Head Office centrally located at Guinea Insurance House, 33 Ikorodu Road, Jibowu, Lagos together with the wide range network of branches spreading all over the country, we are poised to serve you better.
Job Overview
- The Digital Marketing Executive will assist in the planning, execution, and optimization of our online marketing efforts.
- The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.
- The ideal candidate will have a passion for all things marketing and technology.
- You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue.
- You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.
- Experience with lead generation campaigns is highly desired.
Job Responsibilities
- Business Development and Business Generation responsibility with monthly; quarterly and annual income generation targets specifically from Digital Marketing and generally from sales.
- Assist in the formulation of strategies to build a lasting digital connection with consumers.
- Plan and monitor the ongoing company presence on social media (Twitter, Instagram, YouTube, Facebook etc.)
- Launch optimized online adverts through Google AdWords, Facebook etc. to increase company and brand awareness.
- Be actively involved in SEO efforts (keyword, image optimization etc.) in tandem with IT Department.
- Provide creative ideas for content marketing and update website.
- Collaborate with graphic designers to improve user experience.
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends etc.)
- Acquire insight in online marketing trends and keep strategies up-to-date
- Maintain partnerships with media agencies and vendors
Requirements:
- BSc/HND in Marketing, Bus. Admin or any related course
- Minimum of 3years progressive and related experience in digital marketing
- Excellent understanding of digital marketing concepts and best practices
- Experience with B2C social media, Google AdWords and email campaigns and SEO/SEM
- Working knowledge of ad serving tools (e.g., DART, Atlas, etc)
- Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
- Skills and experience in creative content writing
- Analytical mindset and critical thinking
- Excellent communication and interpersonal skills
Method of Application
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