Ruff n Tumble is Nigerian’s Leading Clothing Brand for Cool teens and Kids with an international appeal. At Ruffntumble, we design, produce and retail clothing for boys and girls from new born to sixteen -year olds (0-16 yrs). Our style is trending with pieces that allow the young dynamic Nigerian to express their personal style. We have evolved over the years as the favourite brand for children’s clothing in Nigeria as well as the leader in our niche market. In addition to the locally produced clothes, we also retail international brands from the UK, Italy, Spain and America. We opened our flagship store in Ikeja GRA, Lagos in June 2000 and presently operate from 12 outlets across the country, five in Lagos (Ikeja GRA, Ikeja City Mall, Surulere, Palms Lekki and Apapa), two in Abuja, two in Port-Harcourt, one in Ilorin, Ibadan and Kano thereby making it easy for people to reach us from different parts of the country. In our expansion roadmap, we are opening soon in Delta, Owerri, Enugu and Edo States. In 2015, a store will be opened in Osapa, Lekki, and Festival Mall Festac town Lagos and a third store both in Abuja. We are proudly Nigerian.
Job Summary:
- We are seeking a creative and data-driven Digital Marketing Executive to develop, implement, track, and optimize our digital marketing campaigns across all digital channels. You will play a key role in enhancing brand awareness, driving web traffic, and acquiring leads/customers.
Key Responsibilities:
- Plan and execute digital marketing campaigns including SEO/SEM, email marketing, social media, and display advertising.
- Manage and optimize company website and landing pages to improve user experience and conversion rates.
- Create, curate, and manage published content (images, video, written) across platforms including Instagram, Facebook, LinkedIn, and Google.
- Monitor and report performance of all digital marketing campaigns and assess ROI and KPIs using tools like Google Analytics, Meta Business Manager, and others.
- Conduct keyword research, competitor analysis, and identify growth opportunities.
- Collaborate with designers, content creators, and internal teams to create engaging marketing materials.
- Stay updated with the latest trends and best practices in digital marketing, technology, and performance metrics.
Required Skills and Qualifications:
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 3+ years of experience in digital marketing or a similar role.
- Strong understanding of current digital marketing concepts, strategy, and best practices.
- Hands-on experience with Google Ads, Meta Ads, SEO tools, email automation platforms, and CRM tools.
- Excellent written and verbal communication skills.
- Proficiency in data analysis, reporting tools, and A/B testing.
- Creative thinking and attention to detail.
Method of Application
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