Ecozar Technologies is a leading solar energy company in Nigeria. The company was founded in 2015 and has since done solar power and inverter installations in homes and corporate premises across Nigeria. We specialize in designs, installations and maintenance of high-quality solar energy systems, and inverter battery backup solutions. Our power solutions are efficient, economically sustainable and can be tailored to each client’s unique need and specification. Our team is made up of dedicated renewable energy professionals and engineers who ensure the power needs of our clients, are well met and at the most affordable rate, and also provide 24 hours support of the infrastructure when needed.
Job Summary
- A Digital Marketing Manager is a professional who is responsible for maintaining a brand’s online presence and sales by working on various marketing campaigns.
- Their duties include researching, strategizing with other professionals and creating content for successful campaigns.
Responsibilities
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements
- Candidates should possess a B.Sc / M.Sc Degree in Marketing or a related field
- Demonstrable experience leading and managing SEO / SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A / B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimizing Google Adwords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing.
Method of Application
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