Khenpro Global Services is a recruitment organization saddled with the responsibility of providing qualified individuals in various categories of employment to contribute effectively to the growth and sustainable development of organization.
Job Summary
- We are looking for a creative and results-driven Digital Marketing Manager to develop and execute online marketing strategies that drive brand awareness, engagement, and conversions.
- The ideal candidate will be responsible for managing social media platforms, creating compelling content, analysing performance metrics, and implementing innovative digital campaigns to grow our online presence.
Key Responsibilities
- Develop and execute a comprehensive social media strategy across platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube, etc.).
- Create, schedule, and manage engaging content, including posts, videos, stories, and reels.
- Monitor social media trends, respond to comments, and engage with followers to build a loyal online community.
- Run paid social media campaigns and optimize performance for maximum reach and engagement.
- Plan and execute digital marketing campaigns to drive brand awareness, website traffic, and lead generation.
- Develop high-quality visual and written content for social media, email marketing, and blog posts.
- Collaborate with content creators, designers, videographers, and influencers to enhance content quality.
- Utilize SEO strategies to improve organic reach and website ranking.
- Monitor key performance indicators (KPIs) for social media and digital campaigns.
- Prepare monthly reports on engagement, reach, and ROI.
- Use tools like Google Analytics, Meta Business Suite, and social media insights to track performance and make data-driven improvements.
- Identify and collaborate with influencers and brand ambassadors to amplify reach.
- Manage online reputation, respond to reviews, and foster positive brand interactions.
- Plan and manage Google Ads, Facebook Ads, and Instagram Ads to maximize ROI.
- Implement retargeting strategies to improve conversions.
- Stay updated on digital marketing trends and competitor activities.
Requirements
- Candidates should possess an HND or Bachelor's Degree
- Proven experience in digital marketing and social media management (minimum 2-3 years).
- Strong knowledge of social media platforms, content creation, and advertising tools.
- Proficiency in Canva, Adobe Suite, Google Analytics, Meta Ads Manager, and other digital tools.
- Excellent copywriting and communication skills.
- Ability to analyze data and adjust strategies accordingly.
- Creativity, adaptability, and a passion for staying ahead of digital trends.
Preferred Skills:
- Experience in e-commerce marketing or food/QSR industry is a plus.
- Knowledge of email marketing (Mailchimp, Klaviyo, or HubSpot).
- Video editing and graphic design skills are an advantage.
Method of Application
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