Koolboks makes refrigeration accessible and affordable to all. Our solar-powered freezers, equipped with Pay-As-You-Go technology and offered through an innovative Cooling-as-a-Service model, enable eco-friendly and accessible refrigeration to everyone who needs it. Life is kool!
Job Overview:
- As the Digital Marketing Manager at Koolboks, you will be responsible for developing and implementing digital marketing strategies to drive brand awareness, customer acquisition, and engagement.
- Your role will involve leveraging digital channels, analytics, and creative content to maximize the impact of our marketing efforts. Join our creative team and play a crucial role in advancing our mission through effective digital marketing.
Responsibilities:
Digital Strategy Development:
- Develop and execute comprehensive digital marketing strategies aligned with business goals.
- Identify target audiences and devise strategies to engage and convert them.
Online Presence Management:
- Oversee the company's online presence, including the website, social media platforms, and other digital channels.
- Implement SEO strategies to enhance online visibility and ranking.
Content Creation and Management:
- Lead the development of engaging and relevant digital content, including website copy, blog posts, social media content, and email campaigns.
- Collaborate with creative teams to ensure consistent brand messaging and visual identity.
Social Media Marketing:
- Manage and optimize social media channels to increase brand awareness and customer engagement.
- Develop and implement paid social media campaigns to reach target audiences.
Advertising:
- Plan and execute digital advertising campaigns across various platforms, including Google Ads, Facebook Ads, and other relevant channels.
- Monitor and analyze campaign performance, adjusting strategies for optimal results.
Email Marketing:
- Develop and implement email marketing campaigns to nurture leads, drive customer engagement, and promote products and services.
- Monitor email campaign performance and implement improvements based on analytics.
Analytics and Reporting:
- Utilize analytics tools to measure the effectiveness of digital marketing campaigns.
- Provide regular reports and insights to the leadership team, detailing key performance indicators and recommending optimizations.
Budget Management:
- Manage the digital marketing budget effectively, optimizing spending for maximum impact.
- Negotiate and manage relationships with digital marketing vendors and agencies.
Team Leadership:
- Lead and mentor the digital marketing team, fostering a culture of creativity, innovation, and continuous improvement.
- Provide training and development opportunities for team members.
Qualifications:
- Bachelor's degree in Marketing, Digital Marketing, or a related field.
- Proven experience as a Digital Marketing Manager, preferably in the renewable energy or technology sector.
- Strong understanding of digital marketing channels, trends, and technologies.
- Excellent analytical and problem-solving skills.
- Proficient in digital marketing tools and platforms.
Method of Application
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