Our products categories span Banking Technology, Inverters, Stabilizers/AVR, Energy Saving LED and EFL Lights, Personal Electronics, and Consumer Health Monitoring Technology. Our B2B business is handled by Pragmatic Technologies. This includes sales to corporates and our resellers. Our B2C business is handled by our subsidiary, BuyRight. BuyRight operates an online store, www.buyright.biz in addition to physical retail stores in Lagos, Port Harcourt and Abuja. More outlets will be opened in the future across Nigeria. The official brand of Pragmatic Technologies is PRAG.
Job Summary
- We are seeking a highly skilled and proactive Digital Marketing Manager to own and drive all online marketing activities for PRAG.
- This role will be responsible for developing and executing strategies to grow online visibility, generate leads, and convert traffic into sales for our energy products.
Key responsibilities
Strategy & Planning:
- Develop and implement monthly digital marketing plans aligned with business goals.
- Manage marketing calendar, budgets, and performance targets.
- Advise CEO on trends and digital opportunities.
Campaign Management:
- Plan and execute paid advertising campaigns (Google Ads, Facebook/Instagram, WhatsApp).
- Supervise landing page design, A/B testing, and funnel optimization.
- Lead SEO strategy including blog publishing and on-site optimization.
Analytics & Reporting:
- Monitor KPIs: traffic, leads, conversions, CPL, ROAS.
- Prepare monthly performance dashboards for the CEO.
- Implement tracking tools (GA4, Meta Pixel, Google Tag Manager).
- Team & Vendor Management:
Manage external freelancers or agencies for:
- Ad creative/design
- SEO writing
- Paid media campaigns
- Ensure timely delivery of all digital assets and content.
CRM & Communication:
- Oversee WhatsApp and Email automation workflows.
- Create nurture sequences to turn leads into buyers.
Required Qualifications
- Interested candidates should possess a B.Sc Degree with 3–5 years of hands-on digital marketing experience (B2C or B2B).
- Experience running paid campaigns on Google Ads and Meta Ads
- Strong knowledge of SEO, landing pages, funnels, and retargeting
- Experience working with Nigerian or African markets is a plus
- Familiarity with energy, electronics, or durable goods industries is an advantage
- Excellent project management and reporting skills
- Tools: Google Analytics, Search Console, Meta Business Suite, WordPress, Mailchimp/Hubspot, WhatsApp Business
Work Style:
- Results-oriented, self-managing
- Able to work closely with the CEO for direction and alignment
- Comfortable working with remote freelancers or agencies.
Method of Application
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