Digital Marketing Manager at Zino Aviation

Zino AviationLagos, Nigeria Digital Marketing

Full Time

Zino Aviation is a Pilot Training, Aviation Management and Consultancy firm that was founded by Captain Zino Mario. Capt. Zino is an experienced British-Nigerian Commercial Pilot who holds Airplane, Helicopter and UAV licenses. As a holder of EASA, FAA, as well as NCAA licenses, he has conducted flight training across the world and is highly conversant in flight training processes and practices.

Job Summary

We are looking for a dynamic and results-driven Digital Marketing Manager to strengthen our online presence, boost brand visibility, and drive customer engagement through strategic digital campaigns.
This role is ideal for a creative yet analytical marketer who can effectively use digital channels to attract, engage, and convert potential clients.
The Digital Marketing Manager will oversee social media, content creation, Search Engine Optimization, paid advertising, and data-driven marketing strategies while also contributing to business development, partnerships, and customer experience initiatives.
The ideal candidate should have a proven track record in executing successful campaigns, a proactive problem-solving mindset, and the ability to take on responsibilities beyond marketing. Expertise in SEO, PPC, content marketing, social media strategy, and email marketing is essential, along with a data-driven approach to tracking, analyzing, and optimizing marketing performance.
As part of a fast-growing start-up, the Digital Marketing Manager should be adaptable, proactive, and comfortable handling diverse responsibilities in a dynamic environment.

Key Responsibilites

Develop and execute a comprehensive digital marketing strategy that aligns with Zino Aviation’s growth objectives.
Manage social media channels (LinkedIn, Twitter, Instagram, Facebook, TikTok, etc.), ensuring brand consistency and high engagement.
Create and optimize high-quality, engaging content (blog posts, videos, graphics, email campaigns) to attract and retain customers.
Plan and execute paid advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.), ensuring optimal ROI.
Improve website performance and search visibility through SEO best practices, keyword optimization, and link-building strategies.
Analyze digital marketing performance metrics, using tools like Google Analytics, Zoho MarketingHub, HubSpot, or SEMrush to refine campaigns.
Develop and implement email marketing campaigns, ensuring personalized and effective communication with potential and existing clients.
Identify and implement automation tools to enhance digital marketing efficiency, improving lead nurturing and customer engagement.
Collaborate with business development and sales teams to align marketing strategies with revenue generation efforts.
Train and manage a high-performing team of digital marketing executives, providing coaching, mentoring, and support to optimize performance.
Stay updated on industry trends and emerging digital marketing strategies, ensuring Zino Aviation remains competitive.

Preferred Skills and Qualifications

Bachelor’s Degree or HND in Marketing or relevant subject (not essential but desirable).
Minimum of 4 years of experience in digital marketing, social media management, or content strategy.
Strong understanding of B2B and B2C digital marketing strategies.
Proficiency in digital marketing tools:
SEO & Analytics: Google Analytics, Google Search Console, Ahrefs, SEMrush
Paid Advertising: Google Ads, Meta Ads Manager, LinkedIn Ads
Email Marketing: Mailchimp, Zoho Campaigns, HubSpot
Social Media Management: Zoho Social, Hootsuite, Buffer
Graphic & Video Editing: Canva, Adobe Creative Suite (Photoshop, Premiere Pro)
Strong copywriting skills, with experience in writing compelling digital content.
Ability to interpret marketing data and make data-driven decisions.
Creative and innovative mindset, with the ability to develop unique marketing campaigns.
Excellent communication and storytelling skills, both written and verbal.
Self-motivated and result-driven, able to work independently and take initiative.
Strong project management skills, ensuring timely execution of marketing plans.
Attention to detail and problem-solving mindset, able to optimize marketing performance.
Ability to work cross-functionally, supporting sales, customer service, and business development.

Benefits

Competitive salary with performance-based incentives and bonuses.
Opportunity to be part of a fast-growing company with an ambitious expansion strategy.
Access to global industry networking opportunities and training programs
Career growth potential into senior leadership roles.
Flexible, innovative, and dynamic work environment.
Mentorship and training from experienced professionals and our CEO, Captain Zino Mario.