WorkPay is an end-to-end HR and payroll system offering time tracking, payroll management, Employer of Record (EOR), insurance, and payouts to all banks in Kenya and Nigeria.
Role Overview
- We are seeking an accomplished SEO Specialist to scale our digital marketing efforts and drive global brand awareness.
- This role involves developing and executing strategies to achieve ambitious SaaS revenue targets.
Key Responsibilities
- Keyword Research and Analysis: Identify and analyze relevant keywords and competitor strategies.
- On-Page SEO Optimization: Optimize website content, structure, URLs, and internal linking for target keywords.
- Content Strategy and Creation: Develop and implement a content strategy; create high-quality, keyword-rich content.
- Technical SEO: Conduct technical audits and resolve issues like broken links, slow page speed, and mobile optimization.
- Link Building: Acquire high-quality backlinks and manage the backlink profile.
- Analytics and Reporting: Track performance with tools like Google Analytics; generate SEO metric reports.
- Competitive Analysis: Monitor and analyze competitor activities to refine SEO strategies.
- Staying Updated with SEO Trends: Keep up with the latest SEO trends, algorithm updates, and best practices.
- Collaboration with Other Teams: Work with web developers, content creators, and marketing teams to integrate SEO best practices.
- Local SEO (if applicable): Optimize for local search queries and manage Google My Business listings.
Required Qualifications
- Proven experience in SEO and digital marketing.
- Strong analytical skills and data-driven decision-making.
- Excellent communication and collaboration skills.
- Ability to thrive in a fast-paced startup environment.
- Familiarity with SEO tools and best practices.
Method of Application
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