Digital Marketing & Social Media Manager at C & I Leasing Plc

C & I Leasing PlcLagos, Nigeria Digital Marketing

Full Time

C & I leasing Plc is the foremost brand for finance leases, and other ancillary services in Nigeria. With a current market capitalization base of over N12 billion (approximately $100 million), a staff strength of over 2,000 people and operational offices in key locations in Nigeria and Ghana, the company takes pride in its track record of exceptional and qualitative service delivery. Today, the C & I leasing Plc brand presence can be felt in major sectors in the Nigerian economy, providing specialized services, in Marine, Telecommunications, Oil and Gas, Equipment Rentals, Manpower Outsourcing and Transportation. History C & I Leasing Plc was incorporated in 1990 as a limited liability Company. Licensed by the Central bank of Nigeria to offer operating and finance leases and other ancillary services, the Company commenced full operations in 1991. In 1997, C & I leasing Plc concluded a major restructuring and diversification project that saw its conversion to a public company with its shares listed on the official list of the Nigerian stock exchange as the only leasing and rental Services Company. C & I Leasing Plc has enjoyed consistent growth over the years and has expanded its scope of business to cover major sectors of the Nigerian economy and indeed the west coast of Africa. The company now has over nine divisions and subsidiaries under its auspices, making up the C&I Leasing group of companies. Our Culture The C & I Leasing brand has over the years been modeled to reflect a warm and friendly disposition. We believe strongly in the right of our customers to great service backed by our core values of fairness, integrity, responsibility, excellence and safety. At C & I Leasing, Our employees address themselves on first name bases, and enjoy a relaxed and open work environment designed to encourage and foster innovativeness. Our Vision To become through innovation, the leasing and ancillary service company of choice for any discerning lessee in West Africa. Our Mission To provide customers with quality leasing and ancillary service solutions to meet their unique needs, supported by appropriate technology, in accordance with world-class systems and procedures

Responsibilities
Social Media Management:

Monitor and analyze social media trends and their impact on its brand for enhanced visibility and top-of-mind awareness.
Provide monthly and comprehensive analytics on social media usage, e-channel metrics, and insights to inform marketing strategies and boost engagement.
Engage in real-time interactions by responding to questions, offering solutions, and creating content that fosters vibrant discussions on social media to grow the Institute's community.
Capture, post, and promote all its events online to ensure maximum reach and engagement.
Explore new opportunities for social marketing platforms, identifying trending networks that cater to its stakeholders and community.
Market its offerings effectively through social media.
Increase the Institute's social media following and engagement.
Develop and implement social media strategies to enhance brand visibility, engagement, and followers across relevant platforms.
Manage community engagement by responding promptly to comments, messages, and mentions to maintain a positive brand image.
Plan and execute targeted social media campaigns, including paid advertising, to achieve specific objectives like lead generation and brand awareness.
Track, analyze, and report on key social media metrics (e.g., engagement, reach, conversions) using tools like Hootsuite, Sprout Social, or native platform analytics, and provide insights for continuous improvement.
Stay up to date with the latest social media trends, tools, and best practices, incorporating them into the strategy as appropriate.
Engage with influencers, brand advocates, and key industry figures to amplify its brand reach and credibility.
Address negative social media feedback or crises in collaboration with the Team Lead and Corporate Communications, ensuring that the brand's reputation is safeguarded.
Utilize social media listening tools to track brand mentions, competitor activity, and industry trends to inform strategy adjustments.
Align social media efforts with the broader digital marketing strategy and business goals.
Perform other related tasks as assigned.

Digital Marketing:

Plan, execute, and optimize paid digital marketing efforts, including display advertising and sponsored posts.
Contribute to the deployment of new technology to drive online conversions and enhance digital marketing activities.
Monitor SEO performance and user engagement, recommending content optimization strategies to drive organic traffic.
Design and implement integrated digital marketing campaigns across platforms such as search engines, social media, email, and display advertising to drive brand awareness and lead generation.
Develop high-quality, engaging content for websites, blogs, newsletters, and digital campaigns, maintaining consistency in messaging and tone across all platforms.
Optimise website content for search engines and manage PPC campaigns to improve search engine rankings and drive targeted traffic.
Monitor, analyse and report on the effectiveness of digital marketing campaigns using tools like Google Analytics, providing actionable insights and recommendations.
Design and execute email marketing campaigns, including newsletters, promotional emails, and automated sequences, to engage both members and prospects.
Ensure brand consistency in all digital marketing communications, aligning with identity and strategic objectives.
Manage the digital marketing budget, ensuring optimal resource allocation for maximum ROI.

Content Creation & Design:

Create visually appealing and engaging content (photos, videos, graphics) that showcases our travel experiences, destinations, and brand.
Design and produce high-quality graphics and visual assets for social media, websites, and marketing materials.
Ensure that content and design align with overall branding and marketing strategies.

Qualifications

Minimum of 2 year post-graduation experience on a similar role in a reputable organisation.
Bachelor’s degree/ HND in Marketing, Social Sciences, or any relevant discipline
Strong command of Microsoft Office tools, including Excel (for analytics and reporting), Word (for documentation), and PowerPoint (for creating presentations).
Proficiency in the use of Canva for creating high-quality visual content (graphics, images, and videos).
Demonstrated expertise in running paid ads on Facebook, Instagram, TikTok, and LinkedIn.
Proficiency in Google Ads and other PPC platforms.
Strong understanding of social media platforms, algorithms, and best practices for organic and paid growth.
Proficiency in design software, including Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, and video editing tools such as Adobe Premiere Pro or Final Cut Pro.
Excellent visual storytelling, design, and writing skills.
Ability to manage multiple projects and work independently.
Strong organizational and time management skills.