Cecure Intelligence Limited is a technology consulting practice that exists to help innovators build digital products using a guaranteed engagement model. We work with individuals and organisations who have a digital idea they want built and validated.
JOB RESPONSIBILITIES
- Collaborate with the Sales team to design sales enablement resources and content such as pitch decks, presentations, slides, etc.
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
- Design, build and maintain the organization's social media presence.
- Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
- Identify trends and insights, and optimize spend and performance based on the insights.
- Brainstorm new and creative growth strategies.
- Plan, execute, and measure experiments and conversion tests.
- Collaborate with internal teams to create landing pages and optimize user experience.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Instrument conversion points and optimize user funnels.
- Collaborate with agencies and other vendor partners.
- Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate.
SKILLS AND EXPERIENCE REQUIRED
- Proven working experience in digital marketing.
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media (Linkedin, Facebook, Twitter, etc), and/or display advertising campaigns.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
- Experience in optimizing landing pages and user funnels.
- Experience with A/B and multivariate experiments.
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
- Working knowledge of ad serving tools (e.g., DART, Atlas).
- Experience in setting up and optimizing Google Adwords campaigns.
- Strong analytical skills and data-driven thinking.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
- 1-2 years’ experience in Digital Marketing.
EDUCATION
- A Bachelor’s Degree in relevant field.
- Must have completed NYSC.
Method of Application
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