Digital Marketing Specialist at Greenswealth Corporate Services Limited

Greenswealth Corporate Services LimitedLagos, Nigeria Digital Marketing

Full Time

Greenswealth Corporate Services Limited started operations in 1999 as a private enterprise known as Greenswealth Produce Nigeria. The enterprise was registered with the Corporate Affairs Commission (CAC) in 1997 but later emerged as a registered limited liability company on February 16, 2004. It has carried on business as a promotional products and corporate gifts purveyor and advisor since 1999. A member of leading international bodies such as Present Service Institute (PSI) in Germany, Greenswealth is able to leverage with these associations in its offerings to major distributors in Nigeria. We are proudly known to have a wide range of gift items which ranges from promotional give aways to premium gifts. We also boast of excellent quality printing services and branding expertise.

Job Summary

We are looking for a creative and experienced Digital Marketer to manage and enhance the online presence of two companies’ websites.
This role requires expertise in creating and executing digital marketing strategies, including content creation, social media management, Google My Business optimization, website management, email marketing, and sales campaigns. The ideal candidate will be skilled in producing engaging content independently and driving brand visibility, customer engagement, and revenue growth through online channels.

Key Responsibilities

Develop and implement social media strategies across various platforms (Facebook, Instagram, LinkedIn, etc.).
Independently create and schedule engaging posts, stories, videos, and visual content.
Manage and respond to online customer inquiries, reviews, and feedback to maintain a positive online reputation.
Monitor, respond, and engage with the audience to foster community and brand loyalty.
Track social media performance metrics and adjust strategies based on data insights.
Create high-quality, original content (written, visual, and video) for blogs, social media, websites, and email campaigns.
Develop a content calendar, aligning with the company's marketing goals and upcoming events or campaigns.
Design graphics and visuals using tools like Canva, Photoshop, or other creative software to accompany written content.
Optimize content for SEO and user engagement across all platforms.
Maintain and optimize Google My Business profiles for both company websites.
Regularly update business information, respond to customer reviews, and improve local search engine rankings.
Manage, update, and optimize both company websites to ensure fresh content and a seamless user experience.
Collaborate with developers if needed, but be capable of independently updating content and optimizing SEO.
Ensure websites are mobile-responsive and optimized for search engines.
Plan, create, and manage email marketing campaigns, including newsletters, promotional emails, and drip campaigns.
Write compelling email copy, design layouts, and segment email lists for targeted outreach.
Analyze campaign performance and refine strategies to maximize engagement and conversions.
Research, write, and publish blog posts on topics relevant to the companies’ industries and target audiences.
Ensure all blog content is well-researched, engaging, and optimized for SEO to attract organic traffic.
Maintain a consistent publishing schedule aligned with content marketing goals.
Create and manage digital sales campaigns, including Google Ads, Facebook Ads, and retargeting strategies.
Design and implement promotions and offers to increase sales conversions.
Monitor campaign performance, adjust bids and targeting as necessary, and generate reports on ROI.
Build and manage mini websites or landing pages for specific product lines, campaigns, or events.
Ensure cohesive branding and user-friendly design while optimizing for conversions.
Track and analyse KPIs for digital marketing efforts, including website traffic, social media engagement, and email performance.
Prepare reports and offer actionable insights to improve ongoing marketing strategies.
Use tools like Google Analytics, social media insights, and CRM platforms to make data-driven decisions.
Work closely with sales, design, and product teams to align digital marketing efforts with overall business goals.
Manage relationships with external vendors, agencies, or freelancers when necessary.
Coordinate cross-functional projects, including marketing campaigns, product launches, and special promotions.

Qualifications

Bachelor’s Degree in Marketing, Communications, or a related field.
Proven experience in digital marketing with a strong focus on content creation (social media, blogs, email, etc.).
Excellent writing, communication, and graphic design skills.
Proficient in marketing tools (Google Analytics, SEO tools, social media platforms, email marketing software).
ability to create and execute comprehensive marketing campaigns across multiple channels.
Strong time management skills, with the ability to manage multiple brands and projects simultaneously.
Proximity to Job location is required

Preferred Skills:

Experience with e-commerce and online sales platforms.
Familiarity with design tools such as Canva, Photoshop, or Adobe Creative Suite.
knowledge of SEO best practices and CRM systems.
This role offers an exciting opportunity to manage and create content for two dynamic brands while playing a key role in their digital marketing success.