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PURPOSE (A brief overview of the role)
- Responsible for developing, implementing and managing marketing campaigns that promote a company and its products and/or services. He or she plays a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.
KEY DUTIES
- Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with external vendors, clients etc to amplify ongoing campaigns
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
- Daily reporting of website metrics to ensure continued growth
KNOWLEDGE/EXPERIENCE /SKILLS
- 2 – 3 years’ experience in digital marketing
- Leadership skills with the ability to set and prioritize goals
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Experience with A/B and multivariate experiments
- Knowledge of SEO, SEM
- Consumer and product growth strategy
- ROI Analysis, Web Analytics and Reporting
- Copywriting
QUALIFICATIONS
- BSc/MSc in Marketing or a related field
Method of Application
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