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Digital Marketing Specialist at Konga Online Shopping Limited

Konga Online Shopping LimitedLagos, Nigeria Digital Marketing
Full Time
Konga Online shopping in Nigeria for phones, clothes, home & kitchen, computers and more at best prices on Konga.com. Enjoy fast delivery service. Buy now!

PURPOSE (A brief overview of the role)

  • Responsible for developing, implementing and managing marketing campaigns that promote a company and its products and/or services. He or she plays a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.

KEY DUTIES

  • Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with external vendors, clients etc to amplify ongoing campaigns
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
  • Daily reporting of website metrics to ensure continued growth

KNOWLEDGE/EXPERIENCE /SKILLS

  • 2 – 3 years’ experience in digital marketing
  • Leadership skills with the ability to set and prioritize goals
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Experience with A/B and multivariate experiments
  • Knowledge of SEO, SEM
  • Consumer and product growth strategy
  • ROI Analysis, Web Analytics and Reporting
  • Copywriting

QUALIFICATIONS

  • BSc/MSc in Marketing or a related field

Method of Application

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