Digital Marketing Specialist at MyJobMag Limited

MyJobMag's goal is to solve the fundamental employment challenge in Africa which cuts across employer-employee quality and discovery. From internship coaching, career counselling, training to personalized job discovery, we are everything to the candidate. We made checking newspapers obsolete while going a step further to prepare candidates for the open jobs and workplace. MyJobMag is neither a "normal" job listing platform nor just another HR company, but a career company leveraging technology to solve human resources and education needs in Africa; hence, increasing profitability from both personal and corporate perspectives.

Our client, a dynamic media company located in Lekki, Lagos, is seeking a talented Digital Marketing Specialist to join their team. The ideal candidate will have 2-5 years of experience in developing and implementing digital marketing strategies. If you are passionate about driving brand awareness, engaging with audiences, and executing innovative campaigns, we invite you to apply.

Key Responsibilities:

• Develop marketing strategies aligned with organizational business goals.
• Execute campaigns across digital channels, including email, social media, search engines, and display advertising.
• Plan, execute, and manage all digital marketing activities, including SEO, SEM, and email marketing.
• Write and dispatch email marketing campaigns.
• Design and oversee the digital marketing department, including marketing database, email, and social media accounts.
• Collaborate with the team to generate innovative growth strategies and marketing techniques.
• Develop and integrate content marketing strategies.
• Measure and report on the performance of digital marketing campaigns, assessing against goals (ROI and KPIs).
• Research and analyze trends to identify new opportunities and improve campaign performance.
• Plan and manage social media accounts, YouTube channels, and other platforms.
• Oversee the distribution of content on all platforms.
• Create marketing materials such as case studies, references, and client quotes.
• Track and calculate content ROI, conduct content audits, and develop strategies for content success.
• Contribute to social media engagement and brand awareness campaigns.
• Increase subscribers on YouTube and followers on all social media platforms.

Requirements:

• Minimum of 2-5 years of proven experience in digital marketing.
• Solid understanding of digital marketing strategies and tools.
• Proficient in SEO, SEM, email marketing, and social media management.
• Creative mindset with strong problem-solving abilities.
• Excellent written and verbal communication skills.
• Proven ability to analyze data and campaign performance.
• Knowledge of content marketing trends and best practices.
• Experience in planning and managing social media accounts.

If you are passionate about digital marketing and ready to contribute to the success of a dynamic media company, we encourage you to apply with your updated CV and a cover letter detailing your relevant experience and accomplishments.

Method of Application