SOSO CARE is a low-cost health insurance that aims to enable millions of Nigerians to access care across over 1000 hospitals nationwide. People can pay cash or use their recyclables like pet bottles as payment.
Job Summary
- We are looking for someone who is humble, drive and ambitious to approach sales and insurance in an on unconventional method. Key responsibilities will include as fellows:
Responsibilities
Growth Strategy Development:
- Strategic Planning: Develop and execute our digital growth strategy tailored to our goals and market dynamics.
- Market Penetration: Identify and implement strategies to penetrate new markets and our customer segments.
Channel Strategy and Management:
- Channel Selection: Determine which digital channels (e.g., social media, email, PPC, SEO) are most effective for reaching target audiences.
- Channel Optimization: Continuously optimize channel performance to maximize ROI and adapt strategies based on performance data.
Lead Generation and Sales Development:
- Lead Acquisition: Implement tactics to generate and nurture leads through digital channels.
- Sales Funnel Management: Optimize the sales funnel to increase conversion rates from leads to paying customers.
Performance Tracking and Analytics:
- Data Analysis: Use analytics tools to track and measure the effectiveness of digital marketing efforts and sales channels.
- Performance Metrics: Monitor key performance indicators (KPIs) such as customer acquisition cost (CAC), lifetime value (LTV), and return on ad spend (ROAS).
Campaign Execution:
- Campaign Design: Create and launch digital marketing campaigns that align with growth objectives.
- Testing and Optimization: Conduct A/B testing and other experiments to refine campaigns and improve performance.
Customer Acquisition and Retention:
- Acquisition Tactics: Develop and implement strategies to attract new customers through various digital channels.
- Retention Strategies: Create and manage initiatives to retain existing customers, such as loyalty programs and personalized offers.
Content and Messaging:
- Content Creation: Oversee the creation of engaging and relevant content that drives traffic and supports sales efforts.
- Messaging Consistency: Ensure consistent and compelling messaging across all digital channels.
Partnerships and Collaboration:
- Partnership Development: Build relationships with influencers, affiliates, and other digital partners to expand reach and drive growth.
- Cross-functional Collaboration: Work closely with other teams (e.g., product, customer support, engineering) to align digital strategies with overall business objectives.
Budget Management:
- Cost Control: Optimize spend to achieve maximum growth impact while maintaining cost-efficiency.
Technology and Tools:
- Tool Selection: Identify and implement digital tools and platforms that enhance growth and sales efforts.
- Integration: Ensure seamless integration of digital tools with existing systems and processes.
Market Research and Adaptation:
- Trend Analysis: Stay updated on industry trends and emerging technologies to adapt strategies accordingly.
- Competitor Analysis: Monitor competitors to identify opportunities and threats in the digital landscape.
Method of Application
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