Metropolitan School of Business and Management UK (MSBM), is a London Business school based in the United Kingdom. MSBM is a Pathway College offering ATHE level 4,5, 6 and 7 leading to a University Degree from top UK Universities. MSBM is a private for-profit business school with offices Dubai (UAE), and administrative office in London, United Kingdom. It provides International Students access to outstanding Business and Management Faculties from around the world. MSBM offers a range of online masters in the UK, starting from Level 4 & 5 Undergraduate programmes leading to a Bachelors of Business Management (BBM) and Bachelor of Science in I.T and Computing (BSc I.T) from top UK Universities. We also offer Level 7 Postgraduate Diploma leading to Master of Business Administration (MBA) and Master of Science in Strategic Business Information Technology (MSc I.T) from top UK Universities. MSBM also specialise in a range of Executive education and corporate training through our partnerships with British Universities. All of these courses are offered using state-of-the-art equipment and the latest in blended learning, to ensure every student has the opportunity to succeed to his or her potential. MSBM is also known as one of the tops and leading online business school in London, United Kingdom .
- We are looking for a Google Ads Specialist to join our team, someone who is passionate about online advertising, especially in the Google Ads platform; one who can craft campaigns that not only captivate audiences but also drive measurable results.
- The ideal candidate will have a working knowledge of Google Ads and Google Analytics.
- Your primary responsibility will be to formulate ads from marketing data, maintain our Google Ads account, analyze results of new and existing campaigns to identify low-performing areas, improve the efficiency and profitability of the campaign, boost our PPC ROI, and provide insights into the usability of our products and services.
- You will also be expected to improve our Google Ads accounts and maximize the return on our investment.
- If you’re ready to take the reins of our Google Ads campaigns and contribute significantly to our marketing objectives, then you might be the person we’re looking for.
Responsibilities
- Develop and implement comprehensive Google Ads campaigns, including search, display, and video ads, tailored to meet the company's objectives and budget.
- Manage all aspects of Google Ad campaigns.
- Analyze and optimize ad campaigns to increase return on investment (ROI)
- Use Google Ads to drive a variety of online marketing campaigns.
- Analyze and optimize pay-per-click (PPC) campaigns to increase ROI.
- Manage and optimize display campaigns across multiple devices.
- Develop PPC strategies to increase online visibility.
- Researching competition and trends in the advertising industry.
- Analyze campaign data, generate performance reports, and provide actionable insights and recommendations for optimization.
- Collaborating with graphic and creative teams to prepare advertising materials.
- Testing new advertising formats and Google Ads tools.
- Conducting keyword analysis and recommending optimizations.
- Coordinating team activities to achieve campaign goals.
- Communicating with stakeholders to understand advertising needs and expectations.
- Write compelling ad copy that adheres to Google’s guidelines and is optimized for conversion and click-through rates.
- Set up conversion tracking, call tracking, and other tracking mechanisms to measure campaign performance and ROI.
- Manage campaign budgets, adjust bids, and allocate spending across campaigns to achieve maximum ROI.
- Tracking key performance indicators (KPIs) to monitor ad performance.
Qualifications
- A degree in Digital Marketing, or a related business field.
- At least 5 years of proven work experience in running advertising campaigns in Google Ads, especially in e-commerce.
- In-depth knowledge of Google Ads and Google Analytics.
- An understanding of search engine optimization (SEO) and search engine marketing (SEM)
- Google Ads certification is an added advantage.
- Proficiency in Google Ads and Google Analytics advertising tools.
- Copywriting knowledge and experience in the marketing domain.
Skills & Requirements
- Strong budget management skills to efficiently allocate and manage advertising budgets to maximize ROI.
- Excellent communication skills to convey campaign results, strategies, and recommendations to stakeholders or team members.
- Excellent problem-solving and analytical skills.
- A keen eye for detail and diligence in task execution.
- Great interpersonal skills.
- Responsiveness and reliability.
- Open-minded to new solutions, forward-thinking and strong ability to adapt.
- Competency with using Word, Excel, and PowerPoint to produce reports and presentations for stakeholders/team members.
- Ability to analyze data and make optimization decisions.
- Good knowledge of trends in online marketing
- Ability to create effective advertising strategies.
- Creativity and ability to work in a dynamic environment
- Willingness to continuously improve and upgrade qualifications
Method of Application
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