We recruit Nigeria's most promising future leaders from varied disciplines to teach in Nigeria's underserved schools in low-income communities through a highly selective, two-year fellowship. The Teach For Nigeria fellowship is a transformational leadership program that equips Fellows with transferable leadership skills to effect change beyond the classrooms in the communities we serve. After the fellowship, alumni of Teach For Nigeria build on their classroom teaching experience to drive long-term systemic changes in the educational sector in Nigeria as they progress into leadership roles in their varied professions. The Teach For Nigeria model is based on the proven success of 40 country organizations including: Teach For America, Teach First UK, Teach For Ghana, Teach For Bangladesh, Teach For Nepal and Teach For India, who are all part of the Teach For All network.
Position Summary
- For our organization to achieve its goal, the role of Head, Marketing & Communications has a direct impact in the company’s positioning, brand visibility and acceptance. We are searching for a strategic Head of Marketing &
- Communications to lead Teach for Nigeria's efforts in brand management, marketing, communications and public relations.
- The Head of Marketing & Communications will strive to leverage national, local, and youth-based media to drive broad public understanding of Teach for Nigeria’s mission, impact, and support key organizational goals.
Strategic Expectations for the Role
- Lead Teach for Nigeria’s communication efforts to ensure organizational key messages effectively reach all priority target audiences (prospective applicants, prospective and existing corporate donors, policy and decision-makers, public school leadership and other stakeholders in the education sector).
- Lead Teach for Nigeria’s marketing efforts and work with the Programs team to ensure that the organization achieves its objectives across the various programmatic areas.
- Act as the ultimate brand champion, develop internal brand stewardship among our community (staff, teachers, alumni, and supporters), and ensure brand alignment in all external communication and marketing collateral.
- Be an effective leader of the Marketing and Communications team developing an overall team vision and strategy and ensuring working team processes and structures.
- Build and maintain strong relationships with national and regional journalists to ensure positive and sufficient coverage of the organization’s work and impact.
- Be a role model of our organisational values within the TFN community as well as an engaged member of the organisation’s leadership team.
Key Responsibilities
- Develop a clear vision and strategy for TFN’s Marketing & Communications team.
- Build a deep understanding of the characteristics of all target audiences, interests, desires, preferences, etc. and use this knowledge to formulate specific messages that lead to desired behaviors from each target audience.
- Identify key communication channels and other relevant tactics through which TFN can engage its audience.
- Lead the effective management of all social media channels (Facebook, Instagram, LinkedIn, Youtube, X, etc).
- Lead the content development and design activities for all marketing channels
- Identify key print and online media channels through which TFN can reach the maximum number of people from each target audience.
- Ensure adequate leverage of all TFN’s public events to communicate the brand and core messages.
- Identify, prioritize and proactively anticipate opportunities/problems to solve.
- Coordinate target market research and brand perception analysis among all target audiences.
- Oversee the development and execution of TFN’s annual marketing strategy
- Review TFN’s marketing strategic activities and processes regularly to adapt strategy as needed and plan required innovations and changes based on outcomes and data.
- Oversee the production of strong marketing collateral for the organization
- Manage and support the marketing/communications components of all units through regular check-ins and step-backs.
- Manage the marketing and Communications team budget.
- Conduct internal training on brand stewardship and use of the brand guidelines.
- Design a system & structure to support team members with branding/marketing requests when creating external documents to ensure alignment with our brand identity and core messaging.
- Review all materials for external audiences that are developed by other internal teams.
- Develop and implement a proactive plan to position the organization as an opinion leader in education and a top employer for University graduates and young professionals.
- Manage proactive responses to media channel inquiries and professional reactions to news items.
- Create an effective crisis communication plan to ensure the organization is fully prepared for crisis situations.
- Manage interactions and relationships with national and international journalists to generate positive media coverage.
- Oversee the development and distribution of press releases and op-eds.
- Collaborate with the Development & Partnerships team to plan and execute fundraising campaigns.
Knowledge & Skills
- 7+ years experience in progressively responsible Marketing &
- Communications roles, with at least 2 years in a managerial position
- Bachelor’s degree in Marketing, related or other discipline
- Relevant marketing certifications
- Breadth of experience across all functional areas including brand
- management, corporate communications, media and public relations
- A demonstrated track record of building and/ or managing a strong brand.
- Experience designing and implementing a marketing strategy.
- Exceptional and effective communication skills
- Ability to identify, demonstrate and drive creativity in strategic and
- operational deliverables
- Strong problem solving and decision making skills
- Fluency in English
Method of Application
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