Nairametrics is a leading financial resource company based in Nigeria. We provide our clients (including visitors to our website) with up to date business, investing and financial information from Africa’s largest economy. We also have a consulting arm that provides bespoke financial management services to clients
Key Responsibilities:
- Developing clear and engaging content consistent with the Nairametrics image and addressing both business goals and consumer needs.
- Analyzing content marketing data to identify trends and anticipate consumer needs.
- Performing content audits to assess existing content performance.
- Performing content gap analyses to determine missing content.
- Delegating tasks to writers and editors and providing feedback.
- Creating, adjusting, and managing the editorial calendar.
- Establishing style guides for writing tone and style.
- Developing a deep understanding of the target audience through market research.
Job Requirements:
- Proven content strategy and project management experience.
- Bachelor's degree in marketing, communications, advertising, journalism, or related field.
- Knowledge of content management systems, keyword research tools, social media platforms, SEO, and SEM.
- Strong content presentation skills.
- Outstanding organizational and time management skills.
- Excellent analytical skills.
- Exceptional marketing and collaborative skills.
- Effective communication skills.
Method of Application
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