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Head of Digital Marketing at Baaraku

BaarakuLagos, Nigeria Digital Marketing
Full Time
We are a recruitment company devoted to finding the best talents that suit our client's human resources needs. Our candidates have passed through carefully designed screening stages and have been certified fit to get the job done by professionals in the field. Whatever company goals you have, we are prepared to leverage our strengths and make your work easy for you.

Responsibilities

  • Assist in the formulation of strategies to build a lasting digital connection with consumers
  • Plan and monitor the ongoing company presence on social media
  • Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
  • Be actively involved in SEO efforts (keyword, image optimization etc.)
  • Prepare online newsletters and promotional emails and organize their distribution through various channels
  • Provide creative ideas for content marketing and update website
  • Collaborate with designers to improve user experience
  • Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
  • Acquire insight in online marketing trends and keep strategies up-to-date
  • Maintain partnerships with media agencies and vendors.

Requirements

  • BSc/BA in Marketing or relevant field with 6-8 years experience as a Digital Marketing Executive.
  • Excellent understanding of digital marketing concepts and best practices
  • Experience with B2C social media marketing, Google Adwords and email campaigns and SEO/SEM, PPC.
  • Working knowledge of ad serving tools
  • Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
  • Skills and experience in creative content writing
  • Analytical mindset and critical thinking
  • Excellent communication and interpersonal skills.

Method of Application

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