Pulse.ng is Nigeria's popular news platform online highlighting the entertainment, style, and news that are part of and the West African DNA.
Job Summary
- We are seeking a skilled and visionary Head of Social Content & Strategy to lead and shape Pulse Picks' social media presence. As the driving force behind our social content, you will establish and execute a cohesive strategy that elevates brand engagement, audience growth, and content innovation.
- In this role, you will guide a talented team of Social Media Managers and Content Creators,crafting impactful content strategies that resonate with our audience.
- You will be responsible for setting a clear vision, accelerating social growth, launching innovative content formats, and optimizing performance to ensure Pulse Picks maintains an engaging online identity.
Key Responsibilities
Vision & Mission Setting:
- Define and communicate a clear vision and mission for Pulse Picks’ social media channels, centered on growth, authenticity, and community building.
- Ensure all content aligns with this vision, establishing Pulse Picks as a go-to platform for product recommendations and lifestyle insights.
Team Leadership & Development:
- Establish and oversee a clear team structure and manage a team of Lead Creative Strategist, Social Media Managers, Content Creators, Channel Growth Managers, and Community Manager.
- Define and allocate KPIs and responsibilities to ensure each team member aligns with and contributes to strategic brand goals.
- Collaborate with the Lead Creative Strategist to guide and support Social Media Managers and content creators in delivering high-quality work while ensuring adherence to brand standards.
Creative Strategy & Content Planning:
- Set monthly themes and strategic direction for the team to guide content ideation and topic selection, ensuring alignment with brand messaging and objectives.
- Review and approve the always-on content calendar created by the Lead Creative Strategist, ensuring it meets quality and strategic standards before the QA stage.
- Oversee final content review, validating that all proposed topics, videos, and schedules reflect brand guidelines and are ready for execution.
- Work on launching new content series and formats tailored to grow audience engagement and diversify content offerings.
- Identify and cultivate partnerships with collaborators on Instagram, Twitter and TikTok that expand brand reach and strengthen Pulse Picks' thought leadership position.
Quality Assurance:
- Ensure all video content and banner designs are error-free and align with brand standards.
- Establish and maintain standard formats and guidelines to enhance and maintain Pulse Picks’ video quality.
Community Engagement:
- Actively monitor community management efforts to foster a loyal and engaged audience, ensuring responses are timely, relevant, and aligned with brand voice.
Social Media Growth:
- Develop and direct social media strategies to accelerate follower growth, reach, and engagement, guiding Channel Growth Managers to achieve targeted metrics through strategic, data-driven planning.
- Develop tactics to drive community expansion across platforms such as WhatsApp, Telegram, and TikTok, ensuring alignment with the overall brand vision, while guiding Channel Growth Managers in their execution.
- Track and report on growth metrics, making data-driven decisions to adjust strategies and reach targets.
Performance Analysis & Optimization:
- Work on monitoring social media KPIs and creating monthly engagement and growth reports.
- Adjust content strategies based on data insights, focusing on what drives the highest engagement and follower retention.
- Test new formats, post timing, and content themes, optimizing based on performance data to maximize reach and growth
- Keep track of industry trends, audience feedback, and competitors to adapt Pulse Picks’ social media approach effectively.
Project Management:
- Oversee production schedules, ensuring timely content delivery.
- Manage end-to-end social media campaigns, coordinating team efforts to meet campaign targets.
- Supervise creative projects to meet brand standards.
Copywriting & Ad Creation Oversight:
- Oversee the copywriter in developing engaging copy for social media posts, advertisements, and promotional materials.
- Guide the execution of social media ad campaigns, ensuring messaging effectively boosts audience engagement.
- Review and refine copy variations based on performance metrics to optimize results and drive content effectiveness.
Portfolio:
- A strong portfolio showcasing your expertise & leadership in social media strategy, social growth initiatives, content creation & planning, and successful campaign execution is required.
Key Objectives
- Develop engaging and consistent content calendars for all platforms, ensuring alignment with Pulse Picks’ brand messaging and vision.
- Drive noticeable improvements in social media engagement, reach, and follower growth by guiding and optimizing the work of Social Media Managers and Content Creators.
- Utilize social media KPIs and analytics to refine content strategies, aiming for consistent increases in follower numbers, engagement rates, and campaign effectiveness.
- Successfully launch and integrate new content series to diversify and engage the Pulse Picks audience.
Method of Application
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