First Bank of Nigeria Limited (FirstBank) is Nigeria’s largest financial services institution by total assets and gross earnings. With more than 10 million customer accounts, FirstBank has over 750 branches providing a comprehensive range of retail and corporate financial services. The Bank has international presence through its subsidiaries, FBN Bank (UK) Limited in London and Paris, FBNBank DRC, FBNBank Ghana, FBNBank Gambia, FBNBank Guinea, FBNBank Sierra-Leone and FBNBank Senegal, as well as its Representative Offices in Johannesburg, Beijing and Abu Dhabi. Since its establishment in 1894, FirstBank has consistently built relationships with customers focusing on the fundamentals of good corporate governance, strong liquidity, risk management and leadership. Over the years, the Bank has led the financing of private investment in infrastructure development in the Nigerian economy by playing key roles in the Federal Government’s privatisation and commercialisation schemes. With its global reach, FirstBank provides prospective investors wishing to explore the vast business opportunities that are available in Nigeria, an internationally competitive world-class brand and a credible financial partner. The Bank has been named "The Best Bank Brand in Nigeria” four times in a row - 2011, 2012, 2013, 2014 - by the globally renowned "The Banker Magazine” of the Financial Times Group; and "Most Innovative Bank in Africa” in the EMEA Finance African Banking Awards 2014. FirstBank’s brand purpose is to always put its customers, partners and all stakeholders at the heart of its business, even as it is poised to standardise customer experience and excellence in financial solutions across Sub Saharan Africa, in consonance with its brand vision "To be the partner of first choice in building your future”. Our brand promise is to always deliver the ultimate "gold standard” of value and excellence. This commitment is anchored on FirstBank’s inherent values of passion, partnership and people, to position our customers first in every respect.
DUTIES & RESPONSIBILITIES
- Provide support to the Team Lead, Internal Communications and Content Management to design strategy, content, campaigns, and communication plans, and schedule deployments on the Bank’s products, services, and initiatives to facilitate staff engagement.
- Support the Team Lead, Internal Communications and Content Management to achieve a minimum of 75% awareness and understanding of the Bank’s history, strategy, hero products, services, and initiatives among staff always – the what, the why, the how – using best practices with respect to communication efficiency, message clarity and appropriate frequency, across a range of channels.
- Curate the Bank’s corporate history, heritage and milestones, and serve as a gatekeeper for their communications and dissemination by verifying and validating content for accuracy, checking the brand, legal and regulatory implications. This requires a high level of attention to detail and an understanding of the brand, its history, heritage, strategic business functions, strategic resource functions, products, regulatory issues, compliance and organisational policies.
- Manage group-wide campaigns on corporate heritage to drive awareness and assimilation amongst staff.
- Collaborate with other strategic teams to curate narratives for telling the Bank’s history and milestones.
- Provide support for planning and implementing publication plans.
- Provide support for implementing speaking opportunities at conferences and other events carefully curating the Bank’s heritage as part of the narratives in line with the corporate strategic objectives.
- Review of proposals on publications, awards, case studies, and speaking opportunities at conferences and events.
- Draft editorial materials e.g. stories, articles, board, management, corporate profile, pitch book, editorial style guide and provide support for editing and proofreading as may be required.
- Prepare draft presentation for conferences and other events as may be required.
- Provide support for evaluation of the Bank’s publications initiatives to ascertain effectiveness.
- Provide support for the development of editorial calendars and monitor calendar execution.
- Provide support in rendering relevant periodic reports within the defined timelines.
- Stakeholder management and engagement amongst assigned business units and resource functions to achieve synergy in communications across the Group, to increase awareness and in-depth knowledge, promote cross-selling and achieve uptake in the Bank’s products among staff.
- Plan, design content, design campaigns, schedule deployment of the Bank’s products, services, and initiatives to facilitate engagements in internal and external communications.
- Any other job as may be assigned by the Head of Unit/ Group Head of Department.
JOB REQUIREMENTS
Education
- Minimum Education: First Degree in social sciences, humanities, or related discipline.
Experience
- Minimum 2 years’ experience, knowledge of quantitative & qualitative market research, history, storytelling, writing, record keeping and customer service relationship management. Proficiency in Microsoft Office tools and Generative AI is essential.
Method of Application
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