Perfetti Van Melle is a privately owned company, producing and distributing candies and chewing gums in more than 150 countries worldwide. Employing over 18.000 people and operating 35 companies throughout the world, Perfetti Van Melle has a true global reach: it is present in the Asia Pacific Region, Europe, Middle East, Africa and the Americas The industrial adventure of Perfetti Van Melle began many years ago, but it was in March 2001 that the current Group was set up through the merger of Perfetti Spa and Van Melle N.V. In July 2006 the Group acquired the Spanish company Chupa Chups S.A., famous all over the world for its lollypops. Our brands convey the passion we have for our products. We continuously explore new ways of doing things and innovative ideas that will inspire and delight our consumers worldwide. Our global brands Mentos, Chupa Chups, Alpenliebe gratify, refresh, inspire consumers of all ages around the globe. Other brands are extremely popular in regional markets with innovative tastes that match local preferences. Specialties Confectionery - Candies, Gums and Chewies
Responsibilities
What you will Do:
- Assists the Category Manager with implementation of brand campaigns by working cross-functionally and utilizing project management skills to ensure all brand initiatives are delivered with the expected quality, on time and on budget.
- Measure and report performance of all marketing campaigns, assessing ROI and KPIs.
- Lead assigned brand project initiatives across all elements of the marketing mix.
- Works with the Category Manager to develop visibility tools in collaboration with Trade Marketing team and measure their effectiveness.
- Support the development of brand innovations in assigned category: drive the product development process in collaboration with cross functions, respecting set timelines.
- Analyze brand positioning and consumer insights. Monitor market trends, research consumer markets insights and competitors’ activities, with the support of internal or external data and field visits.
- Analyze data and reports on monthly, quarterly and annual basis for category performance and goal measurement
- Translate market and competition insights into brand plans and go-to-market strategies, recommending brand initiatives.
- Manage the invoice/PO process.
Requirements
- 1-2 years of experience in brand management at a consumer goods company.
- Proven ability to handle multiple projects and respect timelines.
- Good self-organization and autonomy within the set perimeter of responsibility.
- Compelling communications with the ability to clearly and succinctly convey information and ideas, in both writing and oral.
- Critical thinking with the ability to analyze data, with the right rigor, identify trends and recognize the broader implications of issues.
- Intellectual curiosity with the drive to always learn more and provide added value.
- Strong leadership with the ability to effectively influence others to advance shared goals.
- Experience in media planning, advertising, creative and concept development is a plus.
Method of Application
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