Lead, Brand and Content at MasterCard

MasterCard Incorporated (NYSE: MA) or MasterCard Worldwide is an American multinational financial services corporation headquartered in the MasterCard International Global Headquarters, Purchase, New York, United States, in Westchester County. The Global Operations Headquarters is located in O'Fallon, Missouri, United States, a suburb of Saint Louis, Missouri. Throughout the world, its principal business is to process payments between the banks of merchants and the card issuing banks or credit unions of the purchasers who use the "MasterCard" brand debit and credit cards to make purchases. MasterCard Worldwide has been a publicly traded company since 2006. Prior to its initial public offering, MasterCard Worldwide was a cooperative owned by the 25,000+ financial institutions that issue its branded cards. MasterCard, originally known as Interbank/Master Charge, was created by several California banks as a competitor to the BankAmericard issued by Bank of America, which later became the Visa credit card issued by Visa Inc.. From 1966 to 1979, MasterCard was called "Interbank" and "Master Charge".

Reporting to the Head, Brand, the Lead, Brand and Content will oversee the implementation of the brand and content strategy and tell a compelling brand story with corresponding visuals and messaging. The role also develops a dissemination strategy to build awareness of the Foundation’s work and impact across the Foundation and with relevant internal and external stakeholders.

WAYS YOU CAN CONTRIBUTE 

• Develop and implement an enterprise-wide content strategy aligned with short-term and long-term organizational goals and brand positioning.
• Oversee brand identity with the Brand Agency, ensuring consistency across all touchpoints, including digital, print, and social media.
• Create and manage a content calendar that supports brand objectives, engaging target audiences.
• Oversee high-quality content production, including articles, blog posts, social media, whitepapers, and marketing collateral, while collaborating with internal teams and external partners.
• Ensure audience insights drive editorial and content decisions, keeping current with digital, social media, and content trends.
• Manage the production of signature Foundation publications, including updates to core corporate materials and writing the annual report and sustainability report.
• Identify and proactively manage storytelling opportunities, ensuring alignment with the Program Communications and Policy & Thought Leadership teams across the organization.
• Manage vendors like photographers, videographers, writers, editors, and graphic designers, ensuring the development and management of brand assets, style guides, and brand guidelines.
• Conduct market research to identify trends and opportunities for brand growth, analyzing content performance metrics to optimize engagement and ROI.
• Plan and execute integrated marketing campaigns to drive brand awareness and retention, working with creative and media teams for campaign development and deployment.
• Lead content development processes, workflows, and governance across all digital channels, collaborating with teams like Policy & Thought Leadership, Events and Stakeholder Engagement, and Executive Communications.
• Lead the measurement framework initiative across the Public Affairs and Communications (PAC) team.
• Ensure compliance with copyright and data protection laws.
• Lead and mentor a team of agencies and brand specialists, fostering collaboration and cross-functional teamwork.

WHO YOU ARE

• Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, or a related field.
• Minimum of 10 years' experience in brand management, content strategy, or a related role with proven success.
• Strong understanding of brand development, content marketing, digital media, and brand design principles, including experience rolling out Brand Identity projects.
• Exceptional writing, editing, and communication skills, with complex information experience.
• Proficient in content management systems (CMS), social media platforms, and analytics tools.
• Experience developing content across physical and digital channels, including video, editorial, and graphic design.
• Strategic thinker focused on the big picture, able to manage multiple projects simultaneously in a fast-paced environment.
• Analytical mindset with strong problem-solving skills, attention to detail, and ability to meet deadlines under pressure.
• Demonstrated leadership and team management skills, with the ability to inspire and collaborate with others.
• Flexible, adaptable, self-motivated, and detail-oriented, with the ability to execute a range of duties and manage changing priorities.
• Strong verbal, written, and presentation skills, communicating effectively across cultures.
• Professional maturity, emotional intelligence, cultural sensitivity, and integrity aligned with the Foundation’s values.

Method of Application

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