MTN Nigeria is part of the MTN Group, Africa\'s leading cellular telecommunications company. On May 16, 2001, MTN became the first GSM network to make a call following the globally lauded Nigerian GSM auction conducted by the Nigerian Communications Commission earlier in the year. Thereafter the company launched full commercial operations beginning with Lagos, Abuja and Port Harcourt. MTN paid $285m for one of four GSM licenses in Nigeria in January 2001. To date, in excess of US$1.8 billion has been invested building mobile telecommunications infrastructure in Nigeria. Since launch in August 2001, MTN has steadily deployed its services across Nigeria. It now provides services in 223 cities and towns, more than 10,000 villages and communities and a growing number of highways across the country, spanning the 36 states of the Nigeria and the Federal Capital Territory, Abuja. Many of these villages and communities are being connected to the world of telecommunications for the first time ever. The company\'s digital microwave transmission backbone, the 3,400 Kilometre Y\'elloBahn was commissioned by President Olusegun Obasanjo in January 2003 and is reputed to be the most extensive digital microwave transmission infrastructure in all of Africa. The Y\'elloBahn has significantly helped to enhance call quality on MTN network.
Division: Marketing
Mission:
- To develop and execute a comprehensive media strategy for MTN Nigeria's Above-the-Line (ATL) media portfolio, encompassing TV, Radio, Print, and Outdoor channels.
- To provide expert media direction for all ATL advertising initiatives, ensuring seamless alignment with business objectives, policies, and brand guidelines.
Description:
- Develop a work implementation plan, ensuring it is in alignment with the media strategy and plan of the segment.
- Prioritize tasks and deliver on all assignments within set timelines
- Maintain and build brand strength through advertising, media, and any other marketing means, managing relationships with key media agencies/partners daily.
- Develop and implement a comprehensive annual media strategy aligned with MTN's business objectives.
- Design and execute media strategies for various MTN business functions, coordinating implementation and monitoring progress.
- Actively guide and influence the development of brand communication plans.
- Optimally manage media budgets to ensure the actualization of the best value for money, and mitigate against hike in media rates due to inflation.
- Ensure effective and efficient media planning and deployment to drive impact that will grossly support in the achievement of Revenue target, both for short and long term.
- Foster strong relationships with internal and external stakeholders, ensuring seamless media campaign execution and business objective achievement.
- Take appropriate measures to ensure business policies and processes are strictly adhere to within the governance framework to minimize exposure and risk.
- Lead media negotiations in collaboration with our media agency to freeze rates, acquire more discounts and mitigate against inflation.
- Provide training, coaching, and guidance to team members to enhance their skills and optimize work output.
- Guide teams and stakeholders on media briefing to ensure proper briefing best practices to ensure effective delivery on business and campaign objectives.
- Ensure team members and agencies leverage media planning tools (e.g., MPS, AMPS, Diaries, Digital Media tools) to optimize media planning and buying.
- Manage MTN's business relationships with the media agency, ensuring effective collaboration and partnership.
Education:
- First degree in any related field
- An MBA is desirable
Experience:
6 - 13 years’ experience which includes:
- Minimum of 6 years of experience in Marketing and Media discipline
- Experience in coordination and process improvement
- Customer support and understanding of the consumer segment
- Experience in Telecommunications Industry
- Familiar with Microsoft tools, inclusive of Excel, PowerPoint, Teams, Word, and Adobe.
Method of Application
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