Founded in 2009, iCentra started operations in Abuja, Nigeria. We embarked on the journey to catalyze positive transformations within the business landscape with a steadfast mission to enhance both individual and organizational performance. We firmly believe in the creation of value not only for our clients but for all stakeholders involved. Since its inception, our company has tirelessly strived to partner with organizations across industries to deliver extraordinary results. Our unwavering commitment to excellence is reflected in our diverse range of expertise, spanning Business Consulting, Technology Solutions, Project Management, and Learning & Development.
Overview:
- As a Marketing Communications Manager, you will be responsible for leading and executing the marketing strategy to drive brand awareness, supporting customer acquisition, and revenue growth.
Responsibilities
- Strategy Development: Develop comprehensive marketing strategies aligned with business goals, targeting specific market segments and channels (online/offline).
- Campaign Management: Plan, execute, and oversee marketing campaigns across various platforms, including digital, print, events, and other relevant mediums.
- Brand Management: Ensure brand consistency across all marketing efforts and maintain a strong brand presence in the market.
- Content Development: Collaborate with content creators to develop engaging marketing content for different channels, including website content, social media, blog posts, and marketing collaterals.
- Digital Marketing: Oversee digital marketing initiatives, including SEO/SEM, email marketing, social media marketing, and online advertising campaigns.
- Analytics and Reporting: Track, analyze, and report on marketing performance metrics and KPIs. Use data-driven insights to optimize marketing strategies and campaigns.
- Team Management: Lead and manage a team of marketing professionals, providing guidance, setting objectives, and fostering a collaborative and creative work environment.
Requirements
- Bachelor’s or Master’s degree in Marketing, Business Administration, or related field.
- Proven experience (5+ years) in marketing, with at least 2 years in a managerial or supervisory role.
- In-depth understanding of marketing strategies, campaign management, and digital marketing tools and techniques.
- Strong leadership and team management skills with the ability to inspire and guide a team towards achieving marketing objectives.
- Excellent communication, presentation, and analytical skills.
- Proficiency in marketing analytics tools, CRM systems, and digital marketing platforms.
- Creativity, strategic thinking, and a results-oriented mindset.
Key Performance Indicators (KPIs):
- ROI and Revenue Generation: Effectiveness of marketing campaigns in generating leads, conversions, and revenue.
- Brand Awareness: Brand visibility, market share, and brand perception in the market.
- Lead Generation: Number of leads acquired through various marketing channels and campaigns.
- Customer Acquisition Cost (CAC): Cost incurred to acquire a new customer through marketing efforts.
- Conversion Rates: Monitor conversion rates across different stages of the marketing funnel (from leads to customers).
- Marketing Campaign Performance: Success of individual marketing campaigns based on predefined objectives and targets.
- Team Performance: Improvement in team collaboration and performance, including individual contributions, campaign execution, and overall productivity.
Method of Application
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