PSI is a global health organization dedicated to improving the health of people in the developing world by focusing on serious challenges like a lack of family planning, HIV and AIDS, barriers to maternal health, and the greatest threats to children under five, including malaria, diarrhea, pneumonia and malnutrition. A hallmark of PSI is a commitment to the principle that health services and products are most effective when they are accompanied by robust communications and distribution efforts that help ensure wide acceptance and proper use. PSI works in partnership with local governments, ministries of health and local organizations to create health solutions that are built to last. HISTORY PSI was founded in 1970 to improve reproductive health using commercial marketing strategies. For its first 15 years, PSI worked mostly in family planning (hence the name Population Services International). In 1985, it started promoting oral rehydration therapy. PSI’s first HIV prevention project - which promoted abstinence, fidelity and condoms - began in 1988. PSI added malaria and safe water to its portfolio in the 1990s and tuberculosis in 2004.
Job Description
- We are looking for an experienced and result-driven Marketing and Brand Development Specialist in Nigeria to join our awesome team that is passionate about understanding and meeting the needs of Nigerians with focus on the health needs of women! Sound like you? Read on.
Job Overview
- The Marketing and Brand Specialist will play a crucial role in developing and executing marketing strategies to promote PSI Nigeria’s Health products and enhance brand visibility.
- This position requires a creative and strategic thinker with a deep understanding of digital marketing and a proven track record in building and managing successful product brands.
Your Contribution
Brand Development:
- Develop and implement comprehensive brand strategies to enhance the visibility and market presence of PSI Nigeria’s products.
- Create and maintain a consistent brand identity across all marketing channels.
Digital Marketing:
- Leverage digital marketing channels, including social media, email marketing, and SEO, to drive brand awareness and product sales.
- Develop and execute online campaigns to reach target audiences effectively.
Product Marketing:
- Plan and execute product launches, including the development of marketing collateral, product positioning, and messaging.
- Conduct market research to identify consumer needs and trends, informing product development and marketing strategies.
Content Creation:
- Create engaging and relevant content for digital platforms, including social media, blogs, and other online channels.
- Collaborate with internal teams and external partners to generate compelling and informative content.
Analytics and Reporting:
- Monitor and analyze key performance indicators (KPIs) to assess the effectiveness of marketing campaigns.
- Provide regular reports and insights to leadership on marketing performance and areas for improvement.
- Brand and marketing strategy development
Market Research:
- Conduct thorough market research and analysis to identify emerging trends, competitive threats, and growth opportunities.
Budget Management:
- Work closely with the finance team to develop and manage revenue budgets, forecasts, and performance metrics and implement cost-effective measures to maximize profitability.
Requirements
What are we looking for?
- Bachelor's Degree in Marketing, Business Administration, or a related field.
- At least 4 years of experience in product marketing and brand management, with a focus on digital marketing.
- Proven track record of successfully launching and managing product brands in the digital space.
- Strong analytical skills and proficiency in using analytics tools to measure campaign performance.
Key Personal Competencies:
- Digital marketing expertise, including SEO, social media, email marketing, and online advertising.
- Creative thinking and the ability to develop innovative and impactful marketing campaigns.
- Strong project management skills, with the ability to manage multiple projects simultaneously.
- Excellent written and verbal communication skills.
- Strong understanding of market trends, consumer behavior, and digital marketing.
Method of Application
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