LAPO Microfinance Bank is a pro-poor financial institution committed to the social and economic empowerment of low-income households through provision of access to responsive financial services on a sustainable basis. The Institution was established in the late 1980s as a Non-Governmental Organization (NGO) by Godwin Ehigiamusoe in response to the effects of the implementation of the Structural Adjustment Programme (SAP) in 1986. In 2010, LAPO MfB obtained the approval of the Central Bank of Nigeria (CBN) to operate as a state microfinance bank and in 2012, it got an approval as a national microfinance bank. Over the years, LAPO MfB has emerged as a leading institution delivering a range of financial services to over a million people in Nigeria. Our Vision/Mission: Improving lives The LAPO MfB family share mutual core values that are centred on: Integrity Innovativeness Simplicity Excellence Customer-centeredness
Job Summary:
We are seeking a highly motivated and creative Marketing & Communications Officer to join our dynamic team. The successful candidate will be responsible for supporting the development and execution of marketing and communication strategies to enhance the bank's brand visibility, customer engagement, and business growth.
Key Responsibilities:
- Assist in the development and implementation of marketing campaigns across various channels, including digital, social media, print, and outdoor.
- Create engaging content for various platforms, including website, social media, brochures, newsletters, and press releases.
- Manage social media accounts and engage with followers on various platforms.
- Monitor and analyze marketing campaign performance and provide insights for improvement.
- Conduct market research and competitor analysis to identify trends and opportunities.
- Support the organization of marketing events and activities.
- Assist in the production of marketing collaterals and promotional materials.
- Maintain strong relationships with media outlets and key stakeholders.
- Ensure brand consistency across all communication channels.
- Provide administrative support to the Marketing & Communications department.
Qualifications and Experience:
- Bachelor's Degree in Marketing, Communications, Journalism, or a related field.
- Fresh graduates are encouraged to apply.
- Excellent written and verbal communication skills.
- Strong interpersonal and relationship-building skills.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
- Experience with social media management tools (e.g., Hootsuite, Buffer, etc.).
- Creative and innovative thinking with a passion for marketing and communication.
- Ability to work independently and as part of a team.
- Strong attention to detail and organizational skills.
Method of Application
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