Marketing Director CEWA at Beiersdorf

Beiersdorf - For more than 130 years, care for consumers and our people is what has driven us. Every day, our global brand icons, such as NIVEA, Eucerin, and Hansaplast, make more than 500 million consumers in over 200 countries feel good in their skin.

About the job

• At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.
• Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live a culture of inclusion, respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.

Your Tasks

Overdrives Market Share & Penetration

• Delivers market share growth across multiple categories, in a sustainable way.
• Responsible for topline performance (revenues growth, market share)
• Understands market dynamics to define and implement plans that make our products reach more households, more often, at a higher price.

Marketing Plan

• Owns and implements the Marketing Plan with excellence. 100% accountability in own country clusters, receiving strong guidance from MD SSA (Subsaharan Africa).
• Coordination with Sales, Shopper & Customer Marketing and E-Commerce teams to ensure tight coordination/synchronization.
• Ensures that Marketing plan is grounded on deep consumer and market understanding, to define the JBTD.
• Growth enabler with ROI behavior
• Timely identifies issues and growth opportunities, ensuring full funding behind key initiatives, across all touchpoints.
• Delivers highest ROI to drive in-market performance.
• Tears down internal and external growth barriers.

Commercial Skills

• Strong commercial skills needed to define and implement optimal plans with S&CM, Sales and E-Commerce teams.
• Full-Funnel Excellence
• Role model on consumer-centric activation excellence & performance measurement.
• Excellence in Classical Media: SOV/SOI, WOA, Reach 1+, 3+, Frequency, Copy Length optimizations, etc.
• Excellence in Digital Media: Precision Marketing, Influencers Marketing, Social Media, Earned Media, etc.
• Data-driven decisions and optimizations in real-time, across the full-funnel (leading internal and external teams).
• Sets learning agenda and delivers Efficiencies and Effectiveness by Categories and Countries.
• Agencies Management (enables right structures, costs & owns strong relationship in line with strategy).

Brand Guardian:

• Is the frontline brand guardian across all touchpoints and stakeholders (internal and external ones).
• Ensures the brand is built with consistency, across categories and countries.
• Strengthens NIVEAness equity items.

Marketing Budget

• Owns and maximizes Marketing Budget, beyond Marketing function.
• Allocates resources in line with strategy, with 100% accountability in the MU (not only on lead market).
• Find’s “Can do’s” so they can be later reinvested in the business.

Organization and Processes

• Enables further development (effective/efficient) of all processes as well as the structure of the Management Unit. Identifying organizational changes and measures for improvement of the organization and initiate adequate measures.

Leadership

• Is seen as a leader in the organization, in own MU and sub-regional Cluster (AME – Africa/Middle East).
• Builds a pipeline of the next generation of MU Marketing Leaders.
• Ensures brands, business and people consistency across categories and countries.

Your Profile

• 12+ yrs. Experience in Brand Marketing, in global companies. 
• Global, Regional and Local experience will be a plus. 
• Ability to implement marketing plans and strategies, with excellence. 
• Ability to influence and motivate large commercial teams in the MU. 
• Strong commercial skills. 
• Very Good in Media Management (full consumer journey, including Digital Excellence). 
• Excellent collaborator. 
• Potential to grow within Beiersdorf Marketing Function. 
• Globally mobile (if local candidate, should show strong willingness for an international career). 
• Strong & broad leadership skills, has managed large & virtual and international teams 
• Entrepreneurial and strong commercial orientation 
• Strong interpersonal/ networking skills. 
• Ability to operate in a matrix structure and lead by influence 

Language: Excellent verbal and written communication in English. Knowledge of local language highly beneficial 

Method of Application

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