The American International School of Lagos Nigeria is a globally recognised not-for-profit school serving over 500 children from some 50+ nationalities. Situated on Victoria Island, the commercial heart of Lagos, the school’s highly qualified faculty and staff designs meaningful learning experiences which empower students and develop the whole child.
Duties and Responsibilities:
Overview of the Position:
A - Content Creation, Curation, Editing, and Posting on these platforms:
- Create a content calendar aligned with dept. and school marketing strategy.
- Manager of existing AISL Digital Media Platforms
- Active Social Media Accounts
- Instagram @AISLagos
- Several student club IGs
- Facebook
- Official page @AISLagos
- Private group - alumni platform
- LinkedIn
- AISL Alumni & AISL Organization
- Youtube
- Twitter @AISLagos
- Update school Website as needed
B - Work with the StoryTeller for AISL to have a strong story in the marketplace.
- Manage the creation of all marketing collateral (presentations, website).
- Interface with the StoryTeller to create cutting-edge content to market AISL.
- Ensure consistency of the AISL brand, logo use, and messaging.
- Assist with the StoryTeller in photographing events in classrooms & assemblies.
- Designing and implementing stock signage (posters, external signs & banners)
- Assist the Superintendent and Principals in developing presentations.
- Collaborate with the Admissions Officer for Open Houses and VIP tours.
- Research and understand the local demographics and competitors to create proactive, targeted marketing material.
- Write and edit school communications, including the weekly all-school newsletter, community and emergency updates.
- Update the AISL website and Admissions kit with refreshed content & current student photographs.
- Liaise with the IT Department and the Admissions Officer to ensure school databases for communications are updated and maintained.
- Provide the High School Profile for the College Counseling and Curricular areas.
- Serve as the school liaison for parent volunteers groups (e.g. PTO) and collaborate projects and events the benefit our students and their families.
- Assist the Director of Comms/Mktg./Dev in completing all Development goals.
- Assist the Admissions Officer with the planning of new student/parent orientation.
- Ensure the company is communicating the right messaging to attract prospective family and retain existing ones
C - Other tasks that might arise from time to time, at the direction of the Director of Communications, Marketing and Development.
Qualification & Skills
- Degree in Marketing, Communications, Education, Public Relations or related field.
- Background or interest in the education sector.
- Possesses an in-depth understanding of Sales and Marketing.
- Understands the private sector, and more specifically the education sector, in Lagos, Nigeria.
- Possesses a strong connection to the Local community.
- Demonstrates an understanding about what American International School has to offer and what distinguishes AISL from other schools.
- Work towards and support the school vision and the current school objectives.
- Collaborate with media organizations and advertising agencies
- Knowledgeable and understanding of the needs of both local and expatriate families.
- Current awareness of best practices in marketing; and an eye for innovation in marketing opportunities.
- Strong understanding of effective PR and Marketing Communications.
- Experience running successful marketing campaigns.
- Photography skills to capture school events, activities and daily life on campus.
- Knowledge of school safeguarding and experience of working with stakeholders.
- Collaborative approach and genuine team player.
- Excellent communication skills, including high standards of written communication, grammar and spelling.
- Flexibility with working hours according to the needs of the school
Method of Application
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