We partner with organizations to support them, improve their performance and push their boundaries for success. We are the people you need for your people Our decades of experience and state-of-the-art technology enables us to deliver best-in-class HR services to help your business and people thrive.
Position Overview:
As a Marketing Specialist for our fashion and lifestyle brand, you will play a key role in developing and executing marketing strategies to promote our products and enhance brand awareness. This position requires a creative and strategic thinker with a deep understanding of the fashion and lifestyle industry. You will collaborate with cross-functional teams to drive brand growth, engage target audiences, and increase market share.
Responsibilities:
- Market Research and Analysis:
- Conduct thorough market research to identify industry trends, consumer preferences, and competitors' activities.
- Analyze market data to make informed decisions on product positioning, pricing, and promotional strategies.
- Brand Development:
- Contribute to the development and maintenance of the brand identity, ensuring consistency across all marketing channels.
- Collaborate with the creative team to create compelling and on-brand visuals for campaigns.
- Digital Marketing:
- Plan and execute digital marketing campaigns across various platforms, including social media, email marketing, and influencer collaborations.
- Optimize online presence through SEO and SEM strategies to drive website traffic and enhance user experience.
- Content Creation:
- Develop engaging and shareable content for social media, blogs, and other digital platforms.
- Work with influencers and content creators to generate user-generated content that aligns with the brand's image.
- Event Planning:
- Coordinate and execute events, product launches, and promotions to build brand awareness and engage the target audience.
- Collaborate with partners and sponsors to enhance the brand's presence at events.
- Collaboration and Relationship Management:
- Build and maintain relationships with key stakeholders, including influencers, media, and industry partners.
- Negotiate and manage contracts with external agencies and vendors to ensure the successful execution of marketing initiatives.
- Data Analysis and Reporting:
- Monitor and analyze the performance of marketing campaigns using analytics tools.
- Provide regular reports and insights to optimize future marketing strategies and improve ROI.
- Customer Engagement:
- Develop and implement strategies to enhance customer engagement, loyalty, and retention.
- Respond to customer feedback and inquiries on various platforms in a timely and professional manner.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience in marketing, preferably within the fashion and lifestyle industry.
- Strong understanding of digital marketing trends, social media platforms, and e-commerce.
- Excellent communication, collaboration, and project management skills.
- Creative thinker with the ability to develop innovative and impactful marketing campaigns.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
Method of Application
Signup to view application details.
Signup Now
