Media Lead at EIENigeria

EIENigeriaLagos, Nigeria Digital Marketing

Full Time

Approximately 70% of Nigeria’s population, representing about 105 million people, is under 30. While most are illiterate and live in rural areas, all of us are disenfranchised and disillusioned. During The Future Awards in February 2010, Ngozi Okonjo-Iweala challenged the young people in the audience to take charge of their destinies. She underlined the population advantage in a way many people had never heard before and emphasized that change can only happen when young people say 'enough’! She didn’t define what form that action should take, but young people across the country were listening. This, essentially, was the birth of the EnoughisEnough Nigeria Coalition. Who we are EnoughisEnough Nigeria (EiE) is a coalition of individuals and youth-led organizations committed to instituting a culture of good governance and public accountability in Nigeria through advocacy, activism and the mobilization of the youth population as responsible citizens. We are non-partisan, neither are we a platform for the actualization of any individual’s political ambitions. Given our limited resources - financial, human and time - we have decided to focus on Nigerians of voting age, especially 18 - 35 year olds, who have access to technology:- mobile phones, the internet and television. Our message is also very simple: Register, Select, Vote and Protect (R.S.V.P). There are currently 6.41 million Nigerians on Facebook (as of 31 October, 2012) which is about 43 times the reach of the most exaggerated number of Nigeria’s most successful newspaper, therefore the use of technology increase access to information. We belong to every young Nigerian; and so every young Nigerian or Nigerian group is free to join this organization, with very few exceptions. Vision By 2015, we shall evolve processes that enhance citizen engagement and good governance. Mission We believe in the potential of young people to shape Nigeria’s destiny. Goal Our ambitious goal is to mobilize 10 million young people, cutting across religious, ethnic and socio-economic divides in the country to be actively engaged in the electoral process by 2015. Values: Patriotism Integrity Passion Excellence Service Our Focus We cannot reach every young Nigerian, so we have decided to leverage on the power of technology to reach as many as we can. Therefore, our audience is every young Nigerian with access to technology - internet and mobile phones, and to a lesser degree, television and radio.

We are looking for a highly motivated individual with experience and passion for content strategy, blogging, governance, and politics.

Requirement

Minimum of a bachelor’s degree in a related field or at least 8-10 years of relevant experience.
High comfort level with traditional and new media platforms – Newspaper, TV, Radio, Facebook, Twitter, Instagram, YouTube etc.
Apt knowledge and interest in governance and politics

The Deputy E.D. Media will be responsible for the following:

Manage EiE’s presence on social networking sites including Facebook, Twitter, Instagram, YouTube and similar community sites.
Create and maintain a media editorial calendar and posting schedule.
Display in-depth knowledge and understanding of Social Media platforms, their respective participants (Facebook, Twitter, YouTube, Instagram, Pinterest etc.) and how each platform can be deployed in different scenarios.
Monitor trends regarding issues of interest to EiE.
Validate every content and material used by EiE.
Innovate alternative channels to disseminate EiE’s message and showcase its work.
Develop content for the various media channels (TV, press, internet etc.) to maximize EiE’s objectives and to engage citizens.
Design campaigns to engage and increase followership on all media platform.
Locate and engage advocates and influencers within the community (Facebook, Twitter, YouTube, Instagram etc.) to foster dialogue.
Communicate briefs to 3rd parties.
Manage EiE’s relationship with traditional media partners – radio and TV stations.
Communicate with media partners in a consistent, informed and unbiased voice.
Manage EiE’s relationship with new media partners – digital marketers, influencers etc.
Manage EiE’s relationship with online media partners – Ynaija, Premium Times, Bella Naija etc.
Build strategic relationships with local, regional and international media outlets.
Serve as EiE’s contact person for appearances, printing, publishing, and all digital content.
Provide a monthly report on EiE’s media presence, trends, opportunities and challenges.
Responsible for carrying out internal assessment of the status and direction of media, documenting the key achievements, challenge, impact and recommendations.
To prepare monthly, quarterly, and annual reports highlighting objectives and achievements of the media unit.
Continuously monitor the success rate of programs/projects activities against the plans, executions and engagement on all media platforms.