Officer - Corporate Communications New Media Content and Strategy at MTN Nigeria

MTN Nigeria is part of the MTN Group, Africa\'s leading cellular telecommunications company. On May 16, 2001, MTN became the first GSM network to make a call following the globally lauded Nigerian GSM auction conducted by the Nigerian Communications Commission earlier in the year. Thereafter the company launched full commercial operations beginning with Lagos, Abuja and Port Harcourt. MTN paid $285m for one of four GSM licenses in Nigeria in January 2001. To date, in excess of US$1.8 billion has been invested building mobile telecommunications infrastructure in Nigeria. Since launch in August 2001, MTN has steadily deployed its services across Nigeria. It now provides services in 223 cities and towns, more than 10,000 villages and communities and a growing number of highways across the country, spanning the 36 states of the Nigeria and the Federal Capital Territory, Abuja. Many of these villages and communities are being connected to the world of telecommunications for the first time ever. The company\'s digital microwave transmission backbone, the 3,400 Kilometre Y\'elloBahn was commissioned by President Olusegun Obasanjo in January 2003 and is reputed to be the most extensive digital microwave transmission infrastructure in all of Africa. The Y\'elloBahn has significantly helped to enhance call quality on MTN network.

Mission:

• Drive effective deployment of new media strategy in alignment with business objectives in general and reputational priorities in particular.

Description:

• Identify and develop bespoke content on new media that engages savvy internet stakeholder groups and aligns with MTN corporate speak.
• Monitor and track MTN on new media platforms and provide ongoing analysis and reports to the relevant business units.
• Identify perception management opportunities in the new media space and escalate critical issues for speedy resolution.
• Generate informative and insightful reports about MTNN activity and mention the same in the social media space.
• Develop reader-friendly content that communicates relevant corporate objectives and important customer information to foster articulation of the MTN point of view and engender empathy towards the MTN brand.
• Work closely with consultants to track, monitor, and analyze online conversations about MTN in the new media space.

Education:

• First degree in any relevant discipline
• Fluent in English

Experience:

3–7 years’ experience in an area of specialization, with experience working with others

• Experience working in a medium-sized organization.
• Experience in corporate communications
• Ability to interpret and implement communication strategies.
• Experience in deploying web communications and new media marketing activities

Method of Application