The 1st Human-brand-integrated marketing-agency. “Human-I-tizing†has come to replace “advertisingâ€. So we are all about the human brands; what makes them tick, ecstatic, laugh, cry, shout, succeed, fail.....what makes them HUMAN.
Job summary
- As a PPC Manager, you will be responsible for planning, implementing and optimizing payperclick advertising campaigns across various platforms.
Responsibilities
- Develop and execute effective PPC strategies to drive targeted traffic and achieve campaign goals
- Monitor and review keyword bidding, daily and monthly budgeting, clicks, quality score and other important campaigns metrics
- Create compelling ad copy, headlines and description to maximize click through rates and conversion
- Conduct A/B testing and experiments to improve ad performance and landing page conversions
- Review competition strategies, strength and opportunities
- Manage and optimize PPC campaigns across platforms such as Google Ads, Bing Ads, and social media platforms
- Collaborate with team to align PPC campaigns with overall marketing strategies and goals
- Generate and analyze weekly and monthly reports and find out the improvement areas
Qualifications
- Indepth knowledge of PPC platforms (Google Ads, Bing Ads, social media advertising)
- Working knowledge of analytics tools ( Google analytics, Tableau, Web Trends)
- Strong attention to details and ability to manage multiple campaigns simultaneously
- Minimum of 3 years work experience as a PPC Manager
- AdWords certification is a plus
- Excellent communication and organizational skills
Method of Application
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