Anabel Apartment and suites is conceived to address a special niche in the dynamic hospitality environment of the Federal Capital City, Abuja. The overriding objective is to provide home comfort, elegance, exclusivity and quiet relaxation to the short-term visiting guests or the long stay residents. The Apartment Hotel is a classic hybrid of public living in an exclusive space, where privacy, personal comfort and leisure are intimately interwoven. It is indeed a retreat of peace and pleasure from the city’s bustling engagements.
Job Description:
- We are seeking a skilled and experienced SEO Specialist and Digital Marketer to oversee our digital marketing efforts.
- The ideal candidate will have a deep understanding of SEO optimization, website optimization, social media optimization, and email marketing strategies.
- Additionally, the candidate must be conversant with the market trends specific to the Abuja region to ensure effective targeting of our local audience.
- Candidates residing in Abuja and with experience in the hospitality industry will be given preference.
Key Responsibilities:
- Develop and implement SEO strategies to improve website visibility and organic search ranking.
- Conduct keyword research and analysis to identify opportunities for content optimization.
- Optimize website content, including landing pages, blog posts, and product descriptions, for search engines.
- Monitor website performance using Google Analytics and other SEO tools to track key metrics and identify areas for improvement.
- Manage and optimize social media profiles to increase brand awareness and engagement.
- Create and execute email marketing campaigns to nurture leads and drive conversions.
- Stay updated on industry trends and best practices in SEO, digital marketing, and hospitality.
- Collaborate with the marketing team to develop integrated marketing campaigns and initiatives.
- Provide regular reports and insights on digital marketing performance, including KPIs and ROI analysis.
- Continuously optimize digital marketing efforts based on data-driven insights and feedback.
- Stay abreast of local market trends and consumer preferences to inform digital marketing strategies and campaigns.
Key Performance Indicators (KPIs):
- Increase in website traffic and organic search ranking.
- Improvement in keyword rankings and visibility on search engine results pages (SERPs).
- Growth in social media followers, engagement, and reach.
- Increase in email open rates, click-through rates, and conversions.
- Enhancement of overall digital marketing ROI and performance metrics.
Qualifications:
- Bachelor’s degree in Marketing, Communications, or a related field.
- Minimum of 2+ years of proven experience in digital marketing.
- Proven experience in SEO optimization, website optimization, social media management, and email marketing.
- Strong understanding of search engine algorithms and ranking factors.
- Proficiency in Google Analytics, Google Search Console, and other SEO tools.
- Excellent written and verbal communication skills.
- Creative thinker with a strategic mindset and attention to detail.
- Ability to multitask and prioritize tasks in a fast-paced environment.
- Residing in Abuja.
- Experience in the hospitality industry is a plus.
Benefits:
- Competitive salary, benefits package, and fee-based commission.
- Opportunity for professional growth and development.
- Dynamic and collaborative work environment.
- Discounts on accommodation and amenities at Anabel Apartments & Suites.
Method of Application
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