AshLuxury is the premiere-commerce destination where style meets luxury, renowned for providing its customers with specially curated high-fashion and cutting-edge designer clothes and accessories.
Role Overview
- As a Senior Brand Manager, you will be responsible for driving the strategic development, execution, and performance of the brand to ensure sustained growth, equity, and market leadership.
- You will oversee brand positioning, campaign execution, and cross-functional collaboration to deliver a seamless brand experience across all channels and touchpoints.
Key Responsibilities
Brand Strategy & Development:
- Lead the development and execution of the brand strategy to achieve business goals.
- Define and refine brand identity, positioning, and messaging to align with target audiences and market trends.
- Ensure consistent brand representation across all channels, including retail, e-commerce, and wholesale.
Campaign Management:
- Plan and manage 360-degree marketing campaigns, including seasonal launches and promotional events.
- Collaborate with creative and digital teams to create compelling storytelling and assets.
- Analyze campaign performance and optimize strategies for future initiatives.
Consumer Insights & Market Analysis:
- Conduct market research and analyze customer data to inform brand strategies and identify growth opportunities.
- Monitor competitor activity, market trends, and emerging consumer behaviors.
Cross-functional Collaboration:
- Work closely with design, product development, and sales teams to align brand strategy with product offerings.
- Partner with PR and influencer marketing teams to maximize exposure and engagement.
Budget Management:
- Manage and allocate the brand budget efficiently, ensuring a strong return on investment.
- Oversee agency relationships and contracts to ensure quality delivery.
Leadership & Team Development:
- Mentor and guide junior team members, fostering a culture of creativity and accountability.
- Lead cross-functional meetings and presentations to communicate brand performance and strategies.
Qualifications
- Bachelor's Degree in Marketing, Business, or a related field (MBA preferred).
- 10+ years of experience in brand management, ideally within the fashion, lifestyle, FMCG or luxury industry.
- Strong understanding of the fashion market, trends, and customer psychology.
- Proven success in developing and executing innovative brand strategies and campaigns.
- Excellent leadership, project management, and communication skills.
- Proficiency in analytics and tools for measuring brand and campaign performance.
- Passion for fashion, creativity, and an eye for detail.
Method of Application
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