Michael Stevens Consulting is an international Human Resource Development & Management Consulting practice firm, with offices in Lagos, Port-Harcourt and Calabar, as well as in Accra, Ghana. Plans are at advanced stage to open subsidiaries in The Gambia, Sierra-Loan and Liberia. Our Tailored programs afford you the opportunity to customize the trainings to your organization. We can emphasize the topics most relevant to you and exclude those areas of less value. By designing our sessions in highly interactive forms and including practical real life examples, participants gain a truer understanding and appreciation of the material we are looking to impart. Every Training program is designed to bridge a development gap in the form of competencies. Our training competencies are represented in the diagram below; Michael Stevens is competent to handle any skill range not in this list as a customised training for your organization.
The Ideal Candidate
- The Senior Brand Manager shall take full leadership of a portfolio of brands, coordinating and influencing a cross-department team to ensure brands plan execution, reporting, and tracking
Job Description
- Develop segment 5 years strategy and ensure sign off from the executive.
- Identify and execute 5years segment pipeline, as per strategy.
- Lead communication and activation planning for the segment, identify the right consumer
- insights to drive appeal and cut through.
- Take full P&L ownership including A&P management and optimization.
- Create and shape brand positioning and marketing strategy with consumer & shopper insights at
- the heart, including setting vision, objectives, strategies and KPIs to drive brand growth.
- Lead key strategic cross-functional work streams.
- Responsible for leading and aligning the innovation strategy & pipeline.
- Responsible for achievement of financial and market share targets.
- Responsible for media & communications strategy; delivering measurable 360-degree activations
- (ATL & BTL).
- Clear ownership of ongoing brand performance, research and external market trends, and
- analyze data from various sources to build key brand, retail, shopper and consumer insights.
- Consistently undertake Retail and Market visits to identify opportunities to strengthen brand development and positioning.
The Person
- Possess leadership skills with a proven record as a strategic thinker and equally the ability to execute with excellence.
- Have stakeholder management skills.
- Have proven track record in generating growth through creative thinking, NPD management and 4Ps excellence.
- Have a strong drive for results, can do attitude and performance tracking.
- Have analytical skills and ability to build KPIs.
- Have solid analytical and influencing skills.
Qualifications
- First Degree.
- MBA Marketing will be an added advantage.
Experience:
- Minimum of 7 years in Brand Marketing (FMCG preferably).
Method of Application
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