OVERALL PURPOSE OF THE JOB:
- The Senior Brand Marketing Officer is a key strategic position within our company, responsible for developing and implementing comprehensive brand marketing strategies to enhance the company's reputation and drive business growth.
- This role requires a deep understanding of our target market, industry trends, and competitive landscape to effectively position our business technology solutions across various industries.
Job Responsibilities:
- Develop and implement comprehensive brand marketing strategies to increase brand awareness and drive customer engagement.
- Conduct market research to identify industry trends, customer preferences, and competitive positioning.
- Collaborate with product management and sales teams to ensure alignment of brand messaging and positioning.
- Oversee the creation of marketing collateral, including brochures, presentations, and website content, to communicate the value proposition of our business technology solutions.
- Manage advertising and promotional campaigns across various channels, including digital, print, and social media.
- Monitor and analyze key performance indicators (KPIs) to track the effectiveness of brand marketing initiatives and make data-driven recommendations for optimization.
- Stay informed about emerging technologies and industry developments to maintain a competitive edge in the market.
- Lead cross-functional teams to execute integrated marketing campaigns that align with the company's overall mission and goals.
Qualifications and Required Experience:
- Bachelor's degree in Marketing, Business Administration, Communications, or related field.
- Minimum of 5 years of experience in brand marketing, preferably within the technology sector.
- Proven track record of developing and executing successful brand marketing campaigns.
- Experience in managing cross-functional teams and collaborating with stakeholders at all levels.
- Excellent communication and interpersonal skills
Required Competencies:
- Understanding of marketing principles and strategies.
- Knowledge of the technology industry and its trends.
- Familiarity with digital marketing tools and techniques.
- Awareness of brand management principles and best practices.
- Strategic thinking and planning abilities.
- Strong project management skills.
- Ability to interpret data and draw actionable insights.
- Creativity and innovation.
- Collaboration and teamwork.
- Results-oriented mindset.
- Attention to detail and quality.
Method of Application
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