Kaplo is Africa's most innovative Human Resource & Business Support Solutions provider, serving clients with cutting-edge business advisory and human capital solutions across diverse sectors of the African economy. At Kaplo, we have proven expertise in business advisory and human resource capabilities targeted at productivity, profitability, sustainability, transformation and overall growth of your business.
Job Overview
- Our client is recruiting a highly skilled Senior Digital Marketer to drive online brand visibility, lead generation, and customer engagement for our investment company.
- The ideal candidate will develop and execute high-impact digital marketing strategies to attract investors and grow our client base.
Key Responsibilities
- Develop and implement result-driven digital marketing strategies across social media, SEO, SEM, and email marketing.
- Manage and optimize paid ad campaigns (Google Ads, Facebook, LinkedIn, etc.) to drive lead generation.
- Create engaging content, including articles, infographics, and videos, to boost brand awareness.
- Oversee website and landing page optimization to improve conversion rates.
- Analyze marketing performance metrics and provide insights for continuous improvement.
- Stay updated with digital marketing trends and apply best practices to enhance ROI.
Requirements
- 3+ years of experience in digital marketing, preferably in finance or investment.
- Proven track record in social media marketing, PPC, SEO, and email marketing.
- Strong knowledge of Google Analytics, Facebook Business Manager, and marketing automation tools.
- Exceptional copywriting and content creation skills.
- Results-oriented mindset with a passion for data-driven decision-making.
Method of Application
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