Our team develops effective content strategies for forward-thinking companies. We have a proven track record in increasing search engine rankings.
Responsibilities
- Create and present monthly reports on team performance with KPIs in executive meetings.
- Develop and lead marketing strategies and present them to clients.
- Set up, track, and optimize digital marketing campaigns across various platforms.
- Lead weekly status meetings with agency partners to ensure plans and KPIs are met.
- Own campaign structure and setup to ensure accurate analytics and measurement.
- Provide ideas to boost marketing performance and results.
- Manage digital advertising across search, display, PPC, programmatic, retargeting, and social channels.
- Continuously improve user experience across digital touchpoints.
- Oversee social media channels, collaborating with Demand Generation and Product Marketing teams.
- Partner with Marketing Ops to ensure technical stacks and vendors deliver results.
- Work with the design and digital teams to create visually engaging content tailored to each digital platform.
- Support account-based marketing (ABM) strategy and implementation to drive business objectives.
- Analyze market trends and adopt best practices for digital marketing.
- Build and maintain vendor relationships while staying updated on new media tactics.
- Influence the lead flow, pipeline generation, and marketing automation to maximize campaign impact.
Requirements
- Proven experience in PPC, paid social, and content marketing.
- ?University degree in any discipline. A marketing related degree and masters will be a bonus.
- Strong campaign management skills, ensuring accurate analytics and measurement tracking.
- Excellent English communication and copywriting skills.
- Strong interpersonal skills, with experience collaborating across multiple teams.
- Self-starter with a problem-solving mindset; thrives in a fast-paced environment.
- B2B marketing experience, preferably in IT/SaaS industries.
- Highly creative, capable of developing disruptive yet brand-aligned marketing campaigns.
- Minimum 5 years of experience in digital marketing.
- Hands-on experience in executing and optimizing paid marketing campaigns.
- Knowledge of SEO and web optimization techniques.
- Ability to think creatively and work under tight deadlines.
- Experience working with marketing tools like Asana, Jira, and Slack.
- Ability to create presentations and strategy documents.
- Expertise in at least one or two digital marketing areas, with broad knowledge of the entire DM landscape.
- Strong team management skills, capable of setting solid processes to ensure accountability.
- Ability to attract and manage new business opportunities.
Method of Application
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