The company is primarily set up to help transform the latent abilities and potentials of Entrepreneurs, Professionals and Executives and make them realize their full potentials as well as create leadership brands that would make them distinct. This involves using approaches that lead to self discovery, awareness of situations, empowering for positive actions and actualization of goals and visions. We offer customized solutions to meet your personal and business needs.
Responsibilities
Digital Strategy:
- Develop and implement comprehensive digital marketing strategies aligned with overall business objectives.
- Lead the planning and execution of integrated digital marketing campaigns across various channels.
Online Advertising:
- Oversee and optimize paid advertising campaigns across platforms such as Google Ads, Facebook, LinkedIn, and others.
- Monitor and analyze campaign performance, providing insights and recommendations for continuous improvement.
SEO and SEM:
- Manage and enhance the company's search engine optimization (SEO) strategy to improve online visibility.
- Stay abreast of search engine marketing (SEM) trends and implement strategies to increase website traffic and conversions.
Content Marketing:
- Collaborate with the content team to develop and execute content marketing plans that align with overall marketing goals.
- Ensure content is optimized for search engines and resonates with the target audience.
Social Media Management:
- Develop and execute social media strategies to increase brand awareness, engagement, and follower growth.
- Monitor social media trends and competitor activities to identify opportunities and risks.
Analytics and Reporting:
- Utilize analytics tools to track and measure the performance of digital marketing initiatives.
- Prepare regular reports and dashboards for key stakeholders, providing insights and recommendations.
Qualifications
- Bachelor's Degree in Marketing, Business, or a related field.
- Minimum of 8 years of hands-on experience in digital marketing, with a focus on strategy development and execution.
- Proven track record of successfully managing and optimizing paid advertising campaigns.
- In-depth knowledge of SEO best practices and experience with tools such as Google Analytics.
- Strong understanding of social media platforms and experience in developing engaging social media campaigns.
- Excellent analytical and problem-solving skills with the ability to interpret data and trends.
- Experience with marketing automation tools and CRM systems.
- Strong leadership and team management skills.
- Second Class Upper is required.
Method of Application
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