Coca-Cola is the most popular and biggest-selling soft drink in history. An icon of all times, Coca-Cola is the best-known product in the world. Created in Atlanta, Georgia, by Dr. John S. Pemberton, Coca-Cola was first offered as a fountain beverage by mixing Coca-Cola syrup with carbonated water. Coca-Cola was introduced in 1886, patented in 1887, registered as a trademark in 1893 and by 1895 it was being sold in every state and territory in the United States. In 1899, The Coca-Cola Company began franchised bottling operations in and outside the United States taking Coca-Cola to consumers in other parts of North America and Europe and in subsequent years to other parts of the world. In 1951, the refreshing wave of Coca-Cola arrived in Nigeria and has remained a hit with consumers across the country. Packages Coca-Cola is available in: 35cl and 50cl classic glass contour bottle; 33cl on-the-go Can, 50cl and 1.5L PET bottle. Ingredients Carbonated water, sugar, Carbon-dioxide, caffeine, Phosphoric acid, caramel color and flavouring.
We are focused on driving growth through strategic brand leadership and execution, aligning long-term objectives with market opportunities to maximize share and equity. We are looking for a talented leader to head the Uplift pillar and shape the future of our brands across Africa Operating Unit.
What You’ll Do for Us:
- Lead the Uplift pillar for CCTM(Coca-Cola Trade Mark) in AOU( Africa Operating Unit)
- Lead the Long Range Plans and Annual Business Plan thinking for the Uplift pillar in AOU. Identify and prioritize growth opportunities based on BU long-term vision & brands long-term objectives. Develop brand strategies & plans to maximize equity and share growth.
- Lead Uplift platforms, leading multi-functional teams, providing direction and facilitating decision-making, to ensure timely delivery of highest-quality programs.
- Work closely with the Frontline Marketing teams to gain alignment on strategies and initiatives, ensuring flawless execution.
- Lead the System to full alignment of the business strategies and plans, ensuring consistent implementation.
- As part of the CCTM Global Network, this role will work closely with the Global team and with other OUs, collaborating in the global strategy, partnering with the other OUs in the global charters, and sharing best practices.
- Leading the direct and indirect team.
- Manage the Direct Marketing Expense behind the Uplift platform in order to optimize investments and improve return.
Qualification & Requirements
- A bachelor’s degree in marketing, Business, or a related field is required
- 14+ years of experience in Marketing, including both strategic and operational marketing.
- Previous experience as a Brand Director and in brand management.
- Prior experience in FMCG desired
- Digitally savvy
Method of Application
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