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Social Media / Digital Marketer at Capital Corp Limited

Capital Corp LimitedLagos, Nigeria Digital Marketing
Full Time
CapitalCorp Limited was incorporated on the 8th of September, 2004. The company commenced operations in July 2010 as a leasing company . It has since evolved into an investment company with interest in the financial services, Real Estate and Energy sectors of the economy. The Company is a wholly owned Nigerian business entity, managed by a crop of dynamic professionals and is supervised by a Board made up of accomplished professionals. CapitalCorp offers a broad range of services to its diverse clientele base.

Key Responsibilities
Social Media Management:

  • Develop and execute social media strategies across platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.).
  • Create, schedule, and manage engaging content, including text, images, videos, and stories.
  • Monitor social media engagement, respond to comments/messages, and build community relationships.
  • Collaborate with designers, content creators, and influencers to enhance brand presence.

Digital Marketing & Advertising:

  • Plan and execute digital marketing campaigns, including PPC, display ads, and email marketing.
  • Optimize website and social media content for SEO and organic reach.
  • Run paid social media ads and Google Ads, ensuring budget efficiency and high ROI.
  • Track and analyze key performance indicators (KPIs) to measure campaign success.

Content Strategy & Creation:

  • Develop and manage content calendars to align with marketing goals.
  • Write compelling blog posts, ad copies, and social media captions.
  • Utilize graphic design tools (Canva, Photoshop, etc.) to create visual content.
  • Edit and optimize video content for social platforms.

Analytics & Reporting:

  • Monitor and report on social media performance using analytics tools (Google Analytics, Meta Business Suite, etc.).
  • Conduct A/B testing to optimize content and ad performance.
  • Provide insights and recommendations to improve engagement and conversions.

Brand Awareness & Growth Strategies:

  • Identify trends and opportunities to grow audience reach.
  • Stay updated with digital marketing best practices and emerging trends.
  • Collaborate with influencers and brand ambassadors for promotions.

Qualifications & Skills
Education & Experience:

  • Bachelor’s Degree in Marketing, Communications, Digital Media, or a related field.
  • 2 years of experience in social media management and digital marketing.
  • Proven track record of managing successful digital campaigns.

Key Skills:

  • Strong understanding of social media algorithms and SEO principles.
  • Experience with paid advertising (Google Ads, Facebook Ads, LinkedIn Ads, etc.).
  • Proficiency in analytics tools (Google Analytics, Meta Insights, etc.).
  • Excellent copywriting and content creation skills.
  • Familiarity with email marketing platforms (Mailchimp, HubSpot, etc.).
  • Strong creativity, attention to detail, and adaptability.

Method of Application

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