Social Media Manager at Del-York Group

About the job

• A Social Media Expert will be responsible for developing and implementing social media strategies to enhance brand awareness, engage audiences, and drive traffic and conversions.
• The candidate will be able to successfully leverage various social media platforms to create compelling content, manage online communities, and analyze performance metrics to optimize campaigns. 

Responsibilities: 

• Social Media Strategy Development: Create and execute comprehensive social media strategies aligned with the organization's goals, target audience, and brand identity. 
• Content Creation and Curation: Develop high-quality, engaging content (including text, image, and video) for social media posts, ads, and campaigns that resonate with the target audience. 
• Platform Management: Manage and maintain the organization's presence on various social media platforms (e.g., Facebook, Twitter, Instagram, LinkedIn) by posting regular updates, responding to comments/messages, and monitoring trends. 
• Community Engagement: Foster and grow online communities by interacting with users, addressing inquiries and feedback, and cultivating brand advocates. 
• Campaign Management: Plan and execute social media advertising campaigns, including budget allocation, targeting, and performance tracking, to achieve specific marketing objectives (e.g., lead generation, brand awareness). 
• Analytics and Reporting: Monitor social media metrics (e.g., engagement, reach, conversions) using analytics tools to assess the performance of campaigns and derive actionable insights for optimization. 
• Stay Updated with Trends: Stay informed about the latest trends, best practices, and technologies in social media marketing to propose and implement innovative strategies. 
• Collaboration: Coordinate with internal teams (e.g., marketing, content, design) to ensure a cohesive approach across all digital channels. 
• Brand Advocacy: Act as a brand ambassador by promoting brand values and maintaining a positive brand image across social media platforms. 

Pre-Requisites: 

• Bachelor's degree in Marketing, Communications, Business, or related field. 
• Proven experience in social media marketing, digital marketing, or a related role, preferably in a corporate or agency setting. 
• Portfolio of successful social media campaigns and projects. 
• Certification in social media marketing or related areas (e.g., Facebook Blueprint, Google Analytics) is a plus. 

Method of Application