EXCEL AND GRACE CONSULTING is a key player in financial & business consulting; providing financial advisory services to people and organizations in Nigeria. Endowed with seasoned Consultants in Human Capital Development, Business Development, Accounting, Operations Management, Project management, Banking, Marketing, Brand Development, and so many other fields, Excel and Grace has adequately positioned itself as a solution provider. EXCEL & GRACE is a wholly indigenous (Nigerian) and privately owned company registered as an enterprise in 2000 and incorporated in 2004 under the companies and allied matters decree of Nigeria, 1968. With our core values which we constantly pursue to substantiate, we believe that our clients operate on a continuum of policies and procedures which constantly shape the outcome of their overall objective. This is why we don’t just take up a client and suggest according to perceived solutions; BUT rather we undertake a thorough study of who they are, their compositions and the environment they operate in before proffering a solution. We do this painstakingly, knowing that no two organizations are exactly the same even if they operate within the same industry or environment. This is why in the last 10 years of our reasonable exposure in consulting, we have engaged professionalism and consistently maintain high standards in our operations. We have over time helped businesses explore opportunities, manage and sustain growth with good returns.
Job Summary
- We are seeking a dynamic and creative Social Media Manager to elevate our online presence and engage our target audience.
- The ideal candidate will be passionate about the hospitality industry, have a keen eye for visual storytelling, and possess a strong understanding of social media platforms and digital marketing trends.
Responsibilities
- Develop and implement a comprehensive social media strategy aligned with the resort's overall marketing goals.
- Conduct regular social media audits to identify areas for improvement and optimize performance.
- Stay up-to-date with industry trends and emerging social media platforms.
- Create engaging and visually appealing content, including photos, videos, and written copy, that highlights the resort's unique offerings, experiences, and ambiance.
- Develop a consistent brand voice and tone across all social media channels.
- Collaborate with the marketing team to create and curate content that resonates with our target audience.
- Actively engage with our followers by responding to comments, messages, and reviews in a timely and professional manner.
- Foster a strong online community by encouraging user-generated content and running interactive campaigns.
- Monitor brand reputation and address any negative feedback promptly and effectively.
- Manage and optimize our social media profiles on platforms such as Instagram, Facebook, Twitter, TikTok, and LinkedIn.
- Schedule and publish content to maximize reach and engagement.
- Analyze social media analytics to track performance and identify opportunities for improvement.
- Develop and execute paid social media advertising campaigns to drive brand awareness, website traffic, and bookings.
- Track and measure the effectiveness of paid campaigns to optimize ROI.
- Identify and collaborate with relevant influencers to promote the resort and reach a wider audience.
- Manage influencer partnerships, including contract negotiations, campaign execution, and reporting.
Qualifications
- Bachelor's Degree in Marketing, Communications, or a related field.
- Proven experience in social media marketing, preferably in the hospitality industry.
- Strong understanding of social media platforms and analytics tools.
- Excellent written and verbal communication skills.
- Creative and innovative mindset with a passion for storytelling.
- Ability to work independently and as part of a team.
- Strong attention to detail and organizational skills.
- Proficiency in photo and video editing software (e.g., Adobe Creative Suite).
Method of Application
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