Social Media Manager at Pulse NG

Pulse.ng is Nigeria's popular news platform online highlighting the entertainment, style, and news that are part of and the West African DNA.

Job Overview

• We are looking for a Social Media Manager to join the team. As a Social Media Manager, you will oversee the strategic management, growth, and engagement of our brand’s social media channels, including Instagram, Facebook, TikTok, YouTube, Whatsapp and Twitter.
• You will also be responsible for creating and executing social media strategies, creating content calendars, monitoring analytics, managing content schedules, and fostering community engagement across these platforms.
• Our ideal candidate should be a creative, organized, and data-driven individual, who can effectively manage our social media presence, ensuring that content is consistently posted and aligned with our brand's voice.

Key Responsibilities
Strategic Management Development:

• Develop and implement comprehensive social media strategies for each platform to align with the overall marketing goals, working collaboratively with the Creative Strategist to ensure a cohesive approach.
• Stay updated with the latest social media trends, algorithms, and best practices to optimize content and strategy.

Platform-Specific Strategy Development:

• Tailor social media strategies for each platform (Instagram, Facebook, Twitter, TikTok, YouTube, Whatsapp) based on their unique algorithms, user behaviors, and content formats.
• Identify growth opportunities on emerging platforms and explore new features or trends on existing platforms to stay ahead of the competition.

Content Management:

• Collaborate with the Content creators, Design Lead and Creative strategist to plan and schedule high-quality, engaging, and brand-aligned content.
• Oversee the content calendar for all social media platforms, ensuring consistent posting and alignment with the brand’s TOV.
• Plan and execute social media campaigns, including promotions, giveaways, content partnerships, and paid advertising.

Community Management:

• Engage with followers by responding to comments, messages, and mentions in a timely and brand-consistent manner.
• Foster a positive online community by managing interactions, addressing issues, and nurturing brand advocates.

Performance Analysis & Reporting:

• Monitor, analyze, and report on key metrics, such as engagement rates, follower growth, reach, impressions, and conversions.
• Use data-driven insights to optimize strategies and campaigns, identifying what works and what doesn’t.

Cross-Functional Collaboration:

• Coordinate with the marketing, sales, product, and project teams to ensure social media efforts are aligned with brand objectives.

Crisis Management & Reputation Building:

• Develop and implement strategies for managing potential social media crises, ensuring swift and appropriate responses to protect the brand’s reputation.
• Build and maintain a positive brand image through proactive engagement, storytelling, and value-driven content.

Qualifications / Requirements

• Education: Bachelor’s Degree in Marketing, Communications, Journalism, or a related field.
• Experience: 3-5 years of experience in social media management, preferably across multiple platforms.
• Strong understanding of each social media platform’s unique algorithms, audiences, and content requirements.
• Excellent written and verbal communication skills.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms (e.g., Google Analytics, Facebook Insights).
• Creative thinking with the ability to adapt to fast-changing trends.
• Strong organizational and project management skills.
• Analytical Mindset: Ability to interpret data and translate it into actionable strategies.
• Adaptability: Flexibility to adapt strategies in response to changing trends and platform updates.
• Passion: Enthusiasm for social media, digital trends, and content creation.
• Hybrid position.
• May require occasional evening or weekend work to manage time-sensitive social media activities.

Method of Application

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