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Social Media Manager / Content Creator at Taeillo

TaeilloLagos, Nigeria Digital Marketing
Full Time
Taeillo is a Nigerian Furniture and Lifestyle Brand that designs and manufactures Furniture by harnessing traditional forms, Materials, Local resources in Africa with both local and modern Technology to create premium Urban Furniture pieces. We believe our little drops of effort will make a mighty Africa by telling our African story with one piece of Furniture at a time. Our Formula is Culture + Design + Technology = Premium African Urban Furniture.

Description 

  • Creating content which will catch maximum customer interest
  • Writing and reviewing content for websites, social media pages and public communications
  • Optimize Search Engine Optimization driven content and increase the site traffic
  • Monitor the increase in traffic due to new content and take actions accordingly to improve the traffic metrics
  • Brainstorming and suggesting new ways to improve the traffic by tapping into new platforms and channels
  • Maintain consistency in content and ensure alignment with the brand history and plans
  • Identify customers needs in relation to the company and write content to cater those needs
  • Update the website, social media and content pages periodically
  • Conducting research on the key SEO terms and incorporating them into the content to achieve maximum viewership
  • Using social media marketing tools to create and maintain the company’s brand
  • Developing social media marketing campaigns
  • Interacting with customers and other stakeholders via the company’s social media accounts
  • Analyzing the company’s digital marketing plan and social media strategy and identifying strategic weaknesses and making recommendations for improvements
  • Researching social media trends and informing management of changes that are relevant to the company’s marketing activities
  • Setting key performance indicators (KPIs) for social media campaigns.

Requirements

  • A Bachelor’s Degree in communications, English, journalism, literature, marketing or other related fields
  • Experience of 4-6 years as a content creator in prior roles creating strong and engaging content
  • Understanding of SEO best practices and UI/UX design
  • Prior job experience in web traffic metrics, HTML, web publishing and videography.
  • Proficiency with Adobe, Canva, content management systems and other analytics softwares.

Method of Application

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