Social Media Manager / Content Strategist at Multipro Consumer Products Limited

Multipro Consumer Products Limited is the largest company in Nigeria dealing in Sales, Haulage and Logistics. MCPL was founded in 1996 as a fully owned company of the Tolaram Group. In 2015 Kellogg’s Company invested in MCPL owning a 50% stake. The first product sold by MCPL in 1996 was Indomie and since then it has played a seminal role in making Indomie a household brand in Nigeria. MCPL over the years has grown adding 13 brands in various categories comprising of Noodle, Snacks, Milk, Cereal, Oil, Homecare and Personal Hygiene. The Joint Venture between Tolaram Group (parent company of MCPL) and Kellogg’s Company has set its foot beyond the Nigeria borders. Countries currently present include the Democratic Republic of the Congo, Ivory Coast, Benin, Cameroon, South Africa, Egypt, Ghana, and Nigeria. MCPL aims to achieve highest standards of quality and excellence in whatever we do. As Nigeria’s premier sales and distribution company, our aim is to succeed with our customers through offering valuable solutions, truly global operations and organizational excellence.

Job Description

• We are seeking a talented and motivated Social Media Manager/Content Strategist to join our company.
• The ideal candidate is a creative and strategic thinker who can manage our social handles well while also crafting compelling contents.
• As the Social Media Manager/Content Strategist, you will play a key role in engaging with our target audience and enhancing our brand presence through innovative and impactful social media campaigns.

Key Responsibilities
Social Media Strategy and Execution:

• Develop and implement a comprehensive social media strategy aligned with the company's goals and target audience.
• Manage, curate, and create engaging content for various social media platforms, including but not limited to Facebook, Twitter, LinkedIn, Instagram, and emerging platforms.
• Monitor social media trends, user engagement, and industry developments to continuously improve strategies and tactics.

Content Creation and Curation:

• Conceptualize and produce high-quality, relevant, and engaging content that resonates with our audience and supports our brand identity.
• Collaborate with cross-functional departments to gather content and insights for various campaigns.

Brand Voice and Consistency:

• Maintain a consistent brand voice and messaging across all social media channels and content platforms.
• Ensure that all content aligns with the company's values, goals, and industry regulations.

Community Engagement and Customer Interaction:

• Foster meaningful interactions with our online community, respond to comments, messages, and inquiries in a timely and professional manner.
• Proactively engage with users, participate in relevant conversations, and address customer feedback effectively.

Analytics and Reporting:

• Utilize social media analytics tools to track and measure the performance of campaigns, content, and overall social media presence.
• Provide regular reports on key performance metrics and insights, along with actionable recommendations for optimization.

Viral Content Strategy:

• Ability to create trending topics about the brand and guide social media executives on general topics that can be latched on to create virality on brand post.

Social Calendar Management:

• Ability to manage social media calendar and schedule, while prioritizing posts according to brand needs and planned content pillars.

Qualifications and Skills

• Bachelor's Degree in Communications or a related field.
• Proven work experience as a Social Media Manager, Content Strategist, or similar role, preferably within the FMCG industry
• In-depth knowledge of social media platforms, tools, and best practices.
• Knowledge of design softwares such as Canva, CorelDRAW, Adobe Photoshop or Adobe Illustrator is an advantage.
• Excellent written and verbal communication skills, with the ability to create compelling and persuasive content.
• Proficiency in using analytics tools to analyze and interpret data for strategic decision-making.
• Creative mindset, with the ability to think outside the box and develop innovative content ideas.
• Strong project management skills, with the ability to manage multiple campaigns and initiatives simultaneously.
• Attention to detail and strong organizational skills.

Method of Application