Domina by Michelle is an independent Nigerian premium ready to wear fashion brand founded by Oge Michelle Otuya in 2018. Operating out of Nigeria, the brand is built on prestige, feminine, functional and timeless designs, and caters to women worldwide who are confident, unafraid of clothing designed with a statement, understands and values the intricacies of quality fashion.
We are seeking a creative and strategic Social Media Manager and blog content writer to join our fashion brand’s dynamic team. The ideal candidate will have a passion for fashion, a deep understanding of social media trends, and the ability to connect with our audience through engaging and innovative content. This role requires a proven track record in managing social media platforms, creating compelling campaigns, working remotely without supervision, and driving brand growth in the digital space.
Key Responsibilities:
Social Media Strategy:
- Develop and implement a comprehensive social media strategy aligned with the brand’s goals.
- Identify trends and insights to optimize content and engagement.
Content Creation and Curation:
- working together with graphic designer to Create visually stunning and on-brand content, including images, videos, and copies.
- Manage the content calendar to ensure timely and consistent posting.
Community Management:
- Engage with followers, respond to comments and messages, and build an active online community.
- Foster relationships with influencers, collaborators, and brand advocates.
Analytics and Reporting:
- Monitor and analyze social media performance across all our social media platforms.
- Prepare regular reports on KPIs such as reach, engagement, and conversions.
Blog content writing
- write engaging brand content for our blog, using our brands content guide and brand tone
- Email marketing: collaborate with matketing team to create strong email campaigns using our email planner
Stay Updated:
Keep abreast of the latest trends, algorithms, and tools in the social media landscape.
Required Skills and Qualifications:
- Bachelor’s degree in Marketing, Communications, or a related field.
- 1+ years of experience in social media management, preferably in the fashion or lifestyle industry.
- Track record of creative writing abilities, with good command of English
Diligent and corporative
- Proven expertise in blogging, email marketing and in managing platforms like Instagram, TikTok, Pinterest, Facebook, and YouTube.
- Experience in woocommerce blogging
- Experience in using email marketing softwares like Brevo, mailerlite.
- Strong understanding of fashion trends and the ability to translate them into captivating content.
- Proficiency in content creation tools such as Canva, or similar.
- Exceptional copywriting and storytelling skills.
- Strong analytical skills to interpret data and make data-driven decisions.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.
- Creative mindset with a passion for innovation and experimentation.
Preferred Qualifications:
- Experience working with fashion influencers and stylists.
- Knowledge of SEO and email marketing.
This is a remote job, however employee would be required to show up at the office 2-3 days in a month.
Join us in shaping the future of fashion one post at a time.
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