Social Media Manager/Digital Marketer at GTL Properties Limited

JOB SUMMARY

• We are seeking a creative and results-driven Social Media Manager/Digital Marketer to join our real estate team. In this role, you will be responsible for developing and implementing effective social media and digital marketing strategies to promote our properties, enhance our online presence, and drive customer engagement.
• This position offers an exciting opportunity to showcase your marketing expertise and contribute to the growth of our brand in a competitive industry.

JOB DESCRIPTION

• Search Engine Optimization (SEO): Conduct keyword research, optimize website content, build backlinks, and monitor SEO performance to improve organic search rankings.
• Search Engine Marketing (SEM): Manage paid advertising campaigns on Google Ads and other platforms, including keyword targeting, ad copywriting, and budget management.
• Social Media Management: Develop and manage social media profiles, create engaging content, run social media advertising campaigns, and monitor social media engagement.
• Email Marketing: Create and manage email marketing campaigns, including newsletters, promotional emails, and automated email sequences.
• Collaboration: Work with other teams (design, sales, and content) to ensure cohesive branding and messaging.
• Profitability: Track marketing expenses and measure the ROI of campaigns.

REQUIREMENT

• A degree in Marketing, Communications, Digital Media, or a related field.
• 2–4 years of experience in social media management and digital marketing (preferably in real estate or a related industry).

Software and Tools Proficiency:

• Social media management platforms: Hootsuite, Buffer, Sprout Social, or Later.
• Google Suite: Google Analytics, Google Ads, and Google Tag Manager.
• Design tools: Canva, Adobe Photoshop, or Illustrator.
• Video editing tools: Adobe Premiere Pro, Final Cut Pro, or CapCut.
• Email marketing platforms: Mailchimp, HubSpot, or Constant Contact.
• SEO tools: SEMrush, Ahrefs, or Moz.
• CRM systems: Salesforce, HubSpot, or similar tools.
• Knowledge of SEO, SEM, and PPC strategies.
• Excellent copywriting and content creation skills.
• Strong analytical and problem-solving skills.

KEY COMPETENCIES

• Creativity and an eye for design.
• Excellent communication and organizational skills.
• Ability to manage multiple projects and meet deadlines.
• Data-driven mindset with the ability to interpret metrics and KPIs.
• Familiarity with the real estate industry is an advantage.

Method of Application