Social Media Officer at Excel and Grace Consulting

Excel and Grace ConsultingLagos, Nigeria Digital Marketing

Full Time

EXCEL AND GRACE CONSULTING is a key player in financial & business consulting; providing financial advisory services to people and organizations in Nigeria. Endowed with seasoned Consultants in Human Capital Development, Business Development, Accounting, Operations Management, Project management, Banking, Marketing, Brand Development, and so many other fields, Excel and Grace has adequately positioned itself as a solution provider. EXCEL & GRACE is a wholly indigenous (Nigerian) and privately owned company registered as an enterprise in 2000 and incorporated in 2004 under the companies and allied matters decree of Nigeria, 1968. With our core values which we constantly pursue to substantiate, we believe that our clients operate on a continuum of policies and procedures which constantly shape the outcome of their overall objective. This is why we don’t just take up a client and suggest according to perceived solutions; BUT rather we undertake a thorough study of who they are, their compositions and the environment they operate in before proffering a solution. We do this painstakingly, knowing that no two organizations are exactly the same even if they operate within the same industry or environment. This is why in the last 10 years of our reasonable exposure in consulting, we have engaged professionalism and consistently maintain high standards in our operations. We have over time helped businesses explore opportunities, manage and sustain growth with good returns.

Job Summary

The Social Media Executive is responsible for developing and executing social media strategies to increase brand awareness, drive engagement, and generate leads for the Company.
This role requires a strong understanding of social media platforms, content marketing, and digital marketing best practices.

Key Responsibilities

Develop and implement social media strategies: Create and execute social media campaigns across various platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok).
Create engaging social media content: Develop high-quality text, image, and video content that resonates with target audiences.
Manage social media accounts: Monitor and respond to social media mentions, messages, and comments in a timely and professional manner.
Track and analyze social media performance: Monitor key metrics (e.g., reach, engagement, website traffic, conversions) and generate regular reports on social media performance.
Run social media advertising campaigns: Plan, execute, and analyze paid social media campaigns (e.g., Facebook Ads, Instagram Ads).
Stay up-to-date on social media trends: Keep abreast of the latest social media trends, best practices, and platform updates.
Collaborate with other marketing teams: Work closely with other marketing departments (e.g., content marketing, public relations) to ensure consistent brand messaging across all channels.
Conduct social media listening: Monitor social media conversations and identify potential opportunities and threats.
Manage social media influencers and partnerships: Identify and collaborate with relevant influencers to promote brand awareness and reach target audiences.

Qualifications & Experience

Bachelor's Degree in Marketing, Communications, Journalism, or a related field.
2+ years of experience in social media marketing or a related field.
Proven experience in developing and executing successful social media campaigns.
Strong understanding of social media platforms and their algorithms.
Excellent written and verbal communication skills.
Creative and innovative thinking skills.
Strong analytical and problem-solving skills.
Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
Experience with social media advertising platforms (e.g., Facebook Ads Manager, Google Ads).
Strong understanding of SEO and content marketing principles.

Desired Skills: